Marketing Traffic Specialist

Benefits

Full-time Benefits

Competitive health, dental, and vision insurance

Up to $3,000 in tuition reimbursement annually | Professional development and growth opportunities

7.2% Wisconsin Retirement System (WRS) savings - matched dollar for dollar | 403(b) and 457 retirement savings options

College paid life and disability insurance | Health and dependent care Flex Spending Accounts

Onsite fitness center and walking path | Up to 8 weeks paid New Child Leave

Onsite wellness screenings I Relocation assistance available

Lakeshore also offers generous paid time off starting with 10 days of vacation, 9 days of sick time, 6 days of personal leave,

10 holidays, and a one-week winter break.

Additional Perks

Local discounts on food, entertainment, and events | Discounts on cell phone plans and rental cars

Common Read events | Culinary experiences from onsite emerging chefs | Identity theft protection

“Dress for your day” | Employee recognition and appreciation events

Campus closed six Fridays during the summer

Benefits begin the first of the month coinciding with or following hire.

For additional information on our vast array of benefits, read through our benefits guide.

Overview

NOTE: Compensation determinations will be made based on years of required relevant occupational experience and meeting educational requirements.

POSITION SUMMARY: The Marketing Traffic Specialist is responsible for overseeing the workflow of marketing projects ensuring on-time completion. This is expedited by utilizing project management software, maintaining vendor relations, and working closely with internal and external stakeholders. This role will work with the marketing team to assign projects, track project status, and secure external vendors. The position also provides strong support for the marketing department by managing the procurement of branded items, assisting with occasional event planning, and processing financial paperwork. Provide an exceptional customer service experience to both internal and external customers throughout every interaction.

REASONABLE ACCOMMODATIONS/ADA: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Responsibilities

ESSENTIAL JOB FUNCTIONS (Other duties may be assigned):

(40%) Monitor Projects through Project Management Software

• Monitor, route, and track projects in project management software to ensure they are completed on time and on budget.
• Add marketing requests and assign roles in project management software.

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• Review project status during weekly team meetings.
• Develop and monitor digital production calendar.
• Become a subject-matter-expert in project management software to set up systems, archive projects, train employees, and develop procedures.
  
  

(30%) Department Administrative Support

• Assist in writing the Lenny’s Spot Newsletter utilizing email software.
• Maintain internal platform updates.
• Assist in proofing long-form print and digital collaterals.
• Assist with Halloween Celebration or other campus event planning.
• Assist in placing print ads, copy center orders, and disseminating collaterals.
• Maintain the Media Kits from print, digital, and signage vendors.
  
  

(25%) Marketing Projects

• Assist in writing the Lenny’s Spot Newsletter utilizing email software.
• Maintain internal platform updates.
• Assist in proofing long-form print and digital collaterals.
• Assist with Halloween Celebration or other campus event planning.
• Assist in placing print ads, copy center orders, and disseminating collaterals.
• Maintain the Media Kits from print, digital, and signage vendors.
  
  

(5%) Marketing Support

• Participate in college committees as needed and provide input to the direction of college marketing initiatives.
  
  

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Qualifications

EDUCATION AND EXPERIENCE:

• Associate's degree from a regionally accredited college or university in a related discipline required. Bachelor's degree preferred.
• Less than two years of relevant occupational experience required.
  
  

Certifications, Licensure, Registration

• Certification(s) in project management software preferred.
  
  

Knowledge, Skills, And Abilities

KNOWLEDGE

• Knowledge of Lakeshore’s mission, vision, and strategic direction.
• Familiarity with different leadership styles and techniques.
  
  

Skills

• Proficient in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, etc.)
• Experience with project management software, SMARTSHEET preferred, not required.
• Excellent written, proofing, and verbal communication skills.
• Strong organizational and time-management skills.
• Effective interpersonal skills and customer service skills.
• Strong critical thinking and problem-solving skills.
  
  

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Abilities

• Adapt quickly to new and changing technology.
• Perform work accurately and thoroughly, with a high level of accountability and attention to detail.
• Work independently, as part of a team, and/or with minimal supervision.
• Present self in a professional, ethical, and respectful manner at all times.
• Use discretion and maintain a high level of confidentiality.
• Prioritize and manage multiple projects or tasks, maintaining deadlines.
• Establish and maintain effective working relationships and relate successfully with staff, students, and all stakeholders.
  
  

Physical Demands/Work Environment

• While performing the duties of this job, the employee is regularly required to sit and talk or hear.
• The employee frequently is required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms.
• The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Work environment may require multi-tasking.
• The noise level in the work environment is usually moderate.
  
  

Condition(s) Of Employment

• Employment conditional on completion of a Background Information Disclosure (BID) with the results acceptable to the College
  
  

This job description is designed to cover the basic functions of the job and is not considered a detailed description of every job duty that is required, other duties may be assigned as needed. Duties, responsibilities, and activities may change at any time with or without notice to ensure the successful delivery of organizational objectives.