Senior Director, Marketing

Join Our Spiro·Verse 

THIS IS A REMOTE OPPORTUNITY IN THE US.

Company Overview

This is Spiro. A strategically-led, creatively-driven, leading global experiential agency. We exist to cultivate powerful brand connections through the channel of experiential. We believe strong global communities are empowered by diversity, inclusion & belonging.

Where data-informed creative meets advanced digital solutions, we boldly go where no experience has gone before. As Spiro

• nauts, we are born storytellers & story makers; fearless dreamers of the “what if;" and pioneers of innovation in our craft. Together, we launch brands into their experiential orbit through the power of Brand Gravity.
  
  

Learn more about who we are here!

Position Overview

We are hiring a Senior Director, Marketing to own Spiro's content strategy and distribution across Brand and Brand Activation & Events (BAE).

Reporting to the VP of Marketing, this role is responsible for getting Spiro's content in front of the right audiences through digital channels such as organic social, paid media, and PR and earned media. This person sets the strategy and manages execution through direct reports across content, operations, and external agency partners.

Responsibilities

Organic Social, Content & PR

• Oversee organic social media across platforms, ensuring consistent brand presence and audience engagement
• Oversee content production including social posts, case studies, thought leadership, and editorial content
• Drive PR and earned media efforts including editorial pitching, press relationships, and securing trade/industry coverage
• Develop and place thought leadership content on behalf of Spiro’s senior leaders
• Align organic, earned, and paid efforts so content has a clear path from creation through amplification
• Align organic, earned, and paid efforts so content has a clear path from creation through amplification
  
  

Paid Media & Distribution

• Plan, execute, and optimize paid campaigns across LinkedIn, Google Ads, and trade/industry publications
• Manage paid media budget allocation with accountability for spend efficiency and ROI
• Develop audience targeting, creative testing, and bidding strategies
• Negotiate and manage trade publication media buys, including sponsorship packages and digital placements
• Direct agency partners on paid media execution and hold them accountable to performance targets
  
  

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Website & Digital

• Own Spiro’s website: CMS management, SEO, site performance, and conversion optimization
• Manage website updates, landing pages, and campaign-specific digital experiences
• Monitor site analytics and translate data into content and UX improvements
  
  

Team & Agency Management

• Manage and develop direct reports across content, social media, and marketing operations
• Manage external agency partners supporting paid media, PR, and digital execution
• Set priorities and ensure the content pipeline supports marketing and sales objectives
• Ensure marketing operations — including budgets, vendor coordination, and reporting — run cleanly and support the broader marketing function
  
  

Qualifications

We understand the importance of transferable skills and a diverse perspective, so if you do not fit all these requirements, we still want to hear from you and encourage you to apply!

• 8–10+ years in B2B marketing with deep experience in content strategy, distribution, and paid digital media
• Hands-on proficiency with LinkedIn Campaign Manager, Google Ads, and trade/industry media buying
• Strong understanding of organic social strategy and content marketing in a B2B environment
• Experience with PR, media relations, and editorial strategy — pitching stories, managing press relationships, securing earned media
• Working knowledge of CMS platforms, SEO, and web analytics (GA4 or similar)
• Experience managing internal teams and external agency partners
• Ability to connect marketing activity to pipeline and revenue outcomes
• Experiential marketing, events, or agency experience preferred
  
  

Attributes

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• Equal parts strategist and operator
• Strong editorial instinct — understands what content works and why
• Analytical without being paralyzed; moves on good-enough data
• Comfortable managing trade pub relationships and negotiating media packages
• Gets the most out of agency partners — clear expectations, critical review, accountable to results
• Clear communicator who translates campaign performance into language leadership and sales understand
  
  

Measure of Success

• By 30 days: understand team dynamics, agency relationships, and current campaign performance across all channels
• By 60 days: actively managing paid campaigns and organic/PR strategy with clear optimization plans in place
• By 90 days: paid campaigns running, optimized, and tied to pipeline influence; organic social consistent and on-brand; earned media efforts producing regular placements; agency partners delivering against clear briefs with measurable accountability
  
  

Benefits 

• Remote Environment
• Full Benefits Package
• 401K Vesting Immediately
• Psychological Safety
• Diversity, Inclusivity and Belonging Culture
• Employee Led Resource Groups
• Spiro
• YOU Professional Development & Learning Programs
• Employee Events
  
  

Our Process

Our interview process is hand crafted to our roles. In general, you can expect to have an initial phone interview with our talent acquisition team and thereafter video interviews with team members and your future manager. We welcome candidates to view our social medial channels and website to extend the conversation beyond the responsibilities of the role. Once you have completed the interview process, we conduct a criminal background check, where applicable by law.