Senior SEO Specialist

About The Company

Blacksmith Agency is a boutique digital agency headquartered in Phoenix, Arizona, renowned for delivering high-quality, custom website design and development solutions. With a focus on forging innovative digital products and online experiences, Blacksmith emphasizes creating user-centered designs rooted in data-driven insights to help clients achieve and surpass their business objectives. The agency boasts an impressive portfolio of top-tier clients, including Google, General Electric, Voss Water, Arizona State University, and many others. Blacksmith prides itself on fostering a collaborative environment that values creativity, technical excellence, and strategic thinking, making it an ideal place for passionate digital media and technology professionals to grow their careers.

About The Role

Blacksmith Agency is seeking an experienced SEO Specialist to lead and execute comprehensive organic search strategies across multiple client accounts and the agency’s own website. This pivotal role involves driving traffic growth, enhancing search engine rankings, and translating complex performance data into actionable insights. The ideal candidate will work closely with cross-functional teams—including developers, designers, and strategists—to ensure SEO best practices are seamlessly integrated into all stages of website development and campaign execution. The SEO Specialist will manage end-to-end SEO initiatives, conduct detailed audits, optimize website content, and monitor performance metrics to ensure continuous improvement. This role offers an exciting opportunity to shape SEO processes, influence client success, and contribute to the agency’s reputation as a leader in digital marketing excellence.

Qualifications

• 10+ years of hands-on SEO experience, preferably within an agency environment managing multiple clients
• Proven track record of delivering measurable growth through SEO strategies supported by first-party data
• Strong proficiency with Google Analytics 4 (GA4) and Google Search Console, including report setup and data interpretation
• Experience managing SEO across diverse industries with direct implementation of metadata, schema markup, redirects, and internal linking
• Expertise in conducting keyword research and mapping SEO strategies to business objectives such as traffic and lead generation
• Ability to collaborate effectively with developers to resolve technical issues like indexing, redirects, and page speed optimization
• Excellent project management skills, capable of juggling multiple client projects and meeting deadlines
• Strong communication skills, with the ability to translate technical insights into clear, actionable recommendations for clients and internal teams
• Familiarity with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and digital PR strategies
  
  

Responsibilities

• Develop and execute comprehensive SEO strategies for multiple clients, encompassing technical, on-page, and off-page efforts
• Perform in-depth SEO audits, competitive analyses, and keyword opportunity assessments
• Collaborate with designers and developers during website builds to ensure SEO best practices are integrated from the outset
• Create structured content strategies and recommendations to enhance user experience and conversion rates
• Manage local SEO initiatives for clients with physical locations, including Google My Business optimization
• Monitor and report on key performance indicators such as rankings, crawl health, Core Web Vitals, and conversions using platforms like GA4, Search Console, and Ahrefs
• Conduct technical SEO audits, identify issues, and provide prioritized action plans using tools like Screaming Frog and SEMrush
• Implement on-page SEO updates within CMS platforms, primarily WordPress, including meta tags, headers, alt text, internal links, and schema markup
• Perform keyword research to identify primary and secondary targets for core pages, blogs, and campaigns
• Develop SEO briefs and content outlines to guide writers and internal teams on structure, keyword usage, and topic coverage
• Review and optimize content drafts for SEO performance before publication, ensuring readability and engagement
• Coordinate with developers during website launches to ensure SEO requirements are met and technical issues are addressed
• Set up and configure SEO tools for new websites, including Google Search Console and GA4 tracking
• Generate monthly performance reports for clients, highlighting successes, identifying areas for improvement, and recommending next steps

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• Research backlink opportunities through competitor analysis and digital PR efforts, supporting outreach initiatives
• Stay updated on Google algorithm updates and industry best practices to adapt strategies accordingly
• Participate in client meetings to communicate SEO performance and strategy in a clear, non-technical manner
  
  

Benefits

• Competitive salary package
• 100% remote work environment, offering flexibility and work-life balance
• High visibility on impactful projects that influence client success
• Opportunity to shape and influence SEO processes and best practices within an established digital agency
• Collaborative, results-focused team culture that values autonomy and execution
• Chance to grow professionally within an award-winning digital agency
  
  

Equal Opportunity

Blacksmith Agency is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or any other protected status. We believe that a diverse team fosters innovation, creativity, and excellence, and we welcome applicants from all backgrounds to apply and join our dynamic team.