Digital Marketing & Social Media Specialist

DOXA Talent • Philippines
Remote
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AI Summary

Join DOXA Talent as a Digital Marketing & Social Media Specialist to support a growing fitness coaching business. This role involves managing social media, email marketing, and content creation to drive conversions and brand growth. The ideal candidate has 2-3 years of experience in digital marketing and is proficient in Canva, AI tools, and social media platforms.

Key Highlights
Support a growing fitness coaching business
Manage social media, email marketing, and content creation
Drive conversions and brand growth
Key Responsibilities
Manage and maintain the content calendar for Instagram and Facebook.
Create, schedule, and publish posts consistently.
Engage with followers by responding to comments and direct messages in a timely and professional manner.
Utilize AI scheduling and optimization tools to maximize engagement and reach.
Repurpose long-form content into short-form content (Reels, Shorts, clips).
Design and execute email campaigns to nurture leads and convert prospects.
Build automated email sequences.
Monitor performance metrics (open rates, CTR, conversions) and optimize campaigns accordingly.
Segment lists and personalize communications to improve engagement.
Maintain and update the company website with new content, offers, and announcements.
Ensure website messaging remains aligned with brand positioning.
Identify opportunities to improve layout, UX, and conversion flow.
Make proactive recommendations for website improvements.
Create branded graphics for social media and email campaigns using Canva.
Ensure visual consistency across all digital platforms.
Edit videos and potentially podcasts, transforming long-form content into social-ready clips.
Utilize AI tools to enhance video editing and graphic production.
Maintain brand aesthetics and visual standards.
Track KPIs including engagement rates, lead generation, and conversion metrics.
Prepare regular performance reports with actionable recommendations.
Use insights to refine strategy and improve ROI.
Write compelling captions, email copy, and marketing messaging.
Ensure consistency in brand tone and positioning.
Support ongoing brand refinement and visual identity consistency.
Technical Skills Required
Canva AI tools Instagram Facebook Email marketing Video editing Premiere Pro Final Cut Pro CapCut
Benefits & Perks
Remote work
Full-time employment
Nice to Have
Experience with Meta Ads (Facebook/Instagram Ads)
Experience editing podcasts
Familiarity with website platforms (e.g., WordPress, Squarespace, Kajabi, or similar).
Basic knowledge of marketing analytics tools.

Job Description


Our Company

At DOXA, we are dedicated to connecting businesses with top-tier talent across various industries. Our mission is to deliver innovative solutions that drive exceptional outsourcing services, enabling companies to expand their teams and grow their operations seamlessly.

What sets DOXA apart is our commitment to fostering a vibrant and supportive team culture. Join us and be part of a culture that prioritizes your happiness and well-being, ensuring you thrive both personally and professionally.

The Role

Our client is seeking a creative, proactive, and results-driven Digital Marketing & Social Media Specialist to support a growing business in the fitness coaching space. This role will directly support three fitness coaches while working closely with the business owner to elevate brand presence, nurture leads, and drive conversions.

This is a fast-paced, hands-on marketing role ideal for someone with 2 to 3 years of experience who is eager to take ownership, bring forward creative ideas, and leverage AI and automation tools to streamline execution.

The ideal candidate is organized, detail-oriented, comfortable working independently, and highly skilled in Canva-based content creation. They are passionate about branding, storytelling, and digital growth, and thrive in a fully remote, high-accountability environment.

Location: Must be residing in the Philippines – Remote.

Environment: Philippines and International Teams.

Language: Advanced English (B2+ - C1).

Timezone: 8:00 AM to 5:00 PM Central Daylight Time (CDT)

Employment Type: Full-time

Requirements

  • Education: A bachelor’s degree in marketing, communications, business, or a related field is preferred but not required
  • 2 to 3 years of experience in digital marketing or social media management
  • Strong proficiency in Canva for graphic creation
  • Experience managing Instagram and Facebook business accounts
  • Experience designing and executing email marketing campaigns
  • Basic video editing skills (Premiere Pro, Final Cut Pro, CapCut, or similar)
  • Strong written and verbal English communication skills
  • Experience working in a fully remote environment
  • Ability to manage multiple projects and consistently meet deadlines
  • Comfortable learning and utilizing AI tools to improve efficiency

Preferred Qualifications (Nice-to-Haves)

  • Experience with Meta Ads (Facebook/Instagram Ads).
  • Experience editing podcasts.
  • Familiarity with website platforms (e.g., WordPress, Squarespace, Kajabi, or similar).
  • Basic knowledge of marketing analytics tools.

Skills

  • Ownership mentality and accountability
  • Strong design eye and branding awareness
  • Data-driven mindset
  • Proactive communication
  • Adaptability in a fast-paced environment
  • High attention to detail
  • Creative problem-solving

Responsibilities

Social Media Management & Engagement

  • Manage and maintain the content calendar for Instagram and Facebook.
  • Create, schedule, and publish posts consistently.
  • Engage with followers by responding to comments and direct messages in a timely and professional manner.
  • Utilize AI scheduling and optimization tools to maximize engagement and reach.
  • Repurpose long-form content into short-form content (Reels, Shorts, clips).

Email Marketing & Lead Nurturing

  • Design and execute email campaigns to nurture leads and convert prospects.
  • Build automated email sequences.
  • Monitor performance metrics (open rates, CTR, conversions) and optimize campaigns accordingly.
  • Segment lists and personalize communications to improve engagement.

Website Upkeep & Optimization

  • Maintain and update the company website with new content, offers, and announcements.
  • Ensure website messaging remains aligned with brand positioning.
  • Identify opportunities to improve layout, UX, and conversion flow.
  • Make proactive recommendations for website improvements.

Content Creation & Graphic Design (Canva Required)

  • Create branded graphics for social media and email campaigns using Canva.
  • Ensure visual consistency across all digital platforms.
  • Edit videos and potentially podcasts, transforming long-form content into social-ready clips.
  • Utilize AI tools to enhance video editing and graphic production.
  • Maintain brand aesthetics and visual standards.

Analytics & Performance Reporting

  • Track KPIs including engagement rates, lead generation, and conversion metrics.
  • Prepare regular performance reports with actionable recommendations.
  • Use insights to refine strategy and improve ROI.

Branding & Copywriting

  • Write compelling captions, email copy, and marketing messaging.
  • Ensure consistency in brand tone and positioning.
  • Support ongoing brand refinement and visual identity consistency.

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