Manage and optimize CRM platform to enhance customer engagement, develop and implement CRM strategy, and drive retention. Analytical and data-driven with strong copywriting skills. Proficient in CRM platforms and marketing automation tools.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
At Mojam, we’re looking for a CRM Marketing Manager who’s ready to shake things up and revolutionize how we connect with our players! If you’re passionate about creating personalized customer journeys and driving retention, we want you on our team. Help us elevate our CRM strategies and build stronger relationships with our community
What to Do
- Manage and optimize the CRM platform to enhance customer engagement, segmentation, and personalization
- Develop and implement a comprehensive CRM strategy, including email, web push, and on-site communications, to increase customer retention and engagement
- Design and execute customer segmentation strategies to ensure relevant and targeted messaging to different customer segments
- Utilize A/B testing to continuously improve CRM activities effectiveness
- Monitor, analyze, and report on the performance of CRM initiatives, making data-driven recommendations for optimization and improvement
- Collaborate with the Marketing, Product, and Analytics teams to align CRM activities with overall company goals and strategies
- Control the production of all necessary materials
- Stay up to date with the latest industry trends, best practices, and emerging technologies related to customer retention and CRM
Your Superpowers
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- 2+ years of experience in CRM/ Retention/Email Marketing
- Proficient in using CRM platforms and marketing automation tools
- Detailed expertise in email, web push, and on-site communication retention strategies
- Analytical and data-driven, with the ability to interpret customer data and make informed decisions on CRM initiatives
- Strong copywriting skills, possessing the ability to produce engaging and persuasive content tailored to different customer segments
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments
- Results-oriented mindset with a focus on driving measurable improvements in customer retention metrics and CRM performance
- Continuously seeking opportunities to innovate and improve retention strategies and CRM processes
- Upper-intermediate (B2)
- HTML and CSS proficiency
- Being well-acquainted with the gaming industry, having a passion for video games (CS ideally) would be a substantial asset
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Team Perks
- PRO&BRO team you’ll love creating new gaming universes with
- Totally remote work from wherever you grind
- An equipment budget to upgrade your home office
- Flexible schedule with no time trackers since we just focus on results
- A performance-based bonus twice a year for every mojamer as a nod to our shared achievements
- Wellness Bonus for the gym, yoga, dance, massage, therapy, or anything that keeps your energy up
- Level up your skills with our internal knowledge-sharing project Yoda. We also cover training, certifications, English & Ukrainian classes
- Days off and gifts for milestones of your choice (birthday, anniversary, baby arrival, or wedding)
- JAM Activities: workations twice a year in different corners of the world, epic offline teambuilding events, CS2 and Dota tournaments, quizzes, lectures, and plenty of other hangouts for the team
- Plus relocation support, a Maternity/Paternity Leave Policy, a referral bonus
Ready to elevate CRM to new heights? We’re excited to see your CV and hopefully welcome you aboard! Let’s add more jam together.
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