Marketing Analyst (Remote)

humana paraguay • Ireland
Remote
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AI Summary

Seeking a data-driven Marketing Analyst to optimize campaigns and drive customer acquisition. Key responsibilities include analyzing performance across channels, building reports, and identifying growth opportunities. Requires 2-5 years of experience, strong SQL/Excel skills, and familiarity with analytics tools.

Key Highlights
Analyze marketing performance across various digital channels.
Generate actionable insights to optimize campaigns and improve ROI.
Work remotely with a focus on data-driven growth strategies.
Key Responsibilities
Analyze marketing performance across channels (paid ads, SEO, email, social media)
Build dashboards and reports to track key marketing KPIs
Measure and optimize campaign effectiveness and ROI
Conduct customer and audience segmentation analysis
Support A/B testing and experiment analysis for marketing initiatives
Work closely with marketing, product, and growth teams
Identify trends, insights, and growth opportunities from data
Automate reporting and improve marketing analytics workflows
Technical Skills Required
SQL Excel Google Analytics Looker Studio Tableau Power BI
Benefits & Perks
100% remote work flexibility
Competitive salary
Comprehensive benefits package
Nice to Have
Experience with Python or R for data analysis
Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
Experience in SaaS, fintech, or e-commerce industries
Knowledge of attribution modeling and conversion tracking
Experience with experimentation frameworks (A/B testing, multivariate testing)

Job Description


📋 We’re Hiring: Marketing Analyst

📍 Location: Ireland (Remote)

đź•’ Employment Type: Full-Time

đź’Ľ Level: Mid-Level

📌 About the Role

We’re looking for a data-driven and detail-oriented Marketing Analyst to join our team. In this fully remote role, you will analyze marketing performance, generate actionable insights, and help optimize campaigns to improve customer acquisition, engagement, and ROI.

🎯 Key Responsibilities
  • Analyze marketing performance across channels (paid ads, SEO, email, social media)
  • Build dashboards and reports to track key marketing KPIs
  • Measure and optimize campaign effectiveness and ROI
  • Conduct customer and audience segmentation analysis
  • Support A/B testing and experiment analysis for marketing initiatives
  • Work closely with marketing, product, and growth teams
  • Identify trends, insights, and growth opportunities from data
  • Automate reporting and improve marketing analytics workflows
âś… Requirements
  • 2–5 years of experience in marketing analytics, data analysis, or related field
  • Strong proficiency in SQL and Excel
  • Experience with analytics tools (e.g., Google Analytics, Looker Studio, Tableau, Power BI)
  • Solid understanding of digital marketing channels and metrics
  • Strong analytical and problem-solving skills
  • Ability to interpret complex data and present clear insights
  • Excellent communication skills for both technical and non-technical audiences
  • Ability to work independently in a remote environment
  • Must have valid work authorization in Ireland (or eligible to work remotely for an Ireland-based company)
🌟 Nice to Have
  • Experience with Python or R for data analysis
  • Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
  • Experience in SaaS, fintech, or e-commerce industries
  • Knowledge of attribution modeling and conversion tracking
  • Experience with experimentation frameworks (A/B testing, multivariate testing)
🌟 What We Offer
  • 100% remote work flexibility
  • Opportunity to work on data-driven growth strategies
  • Collaborative and fast-paced marketing & product environment
  • Career growth into Senior Marketing Analyst or Growth Manager roles
  • Competitive salary and comprehensive benefits package



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