Digital Marketing Specialist (SEO & AI Search)

Location: 100% Remote

Shift: 6:30 PM IST – 3:30 AM IST

Digital Marketing Specialist (SEO & AI Search) 2–5 Years

Peterson Technology Partners is looking for a forward-thinking Digital Marketing Specialist to lead our organic growth in the era of AI-driven search. This isn't a traditional SEO role; we are looking for a specialist who understands how to rank on Google today and how to be the "chosen answer" in AI engines like Gemini, ChatGPT, and Perplexity tomorrow. You will bridge the gap between technical SEO, high-authority content, and conversion rate optimization (CRO).

Key Responsibilities:

1. Search & Generative Strategy (SEO, AEO, & GEO)

• AEO & GEO Leadership: Optimize PTP’s digital content for Answer Engines and Generative AI platforms by structuring data for FAQs, snippets, and conversational queries.
• Keyword Intelligence: Conduct deep-dive research to identify TOFU, MOFU, and BOFU opportunities, focusing on high-intent technical and staffing-related clusters.
• Competitor Benchmarking: Analyze competitor backlink profiles and content gaps to pivot our strategy for maximum market share.

2. Content & Authority Building

• Pillar Content: Recommend and help build pillar pages and topic clusters that establish PTP as a thought leader in AI, Data Science, and IT Staffing.
• Strategic Outreach: Manage a guest blogging roadmap, pitching topics to high-authority publishers and ensuring a clean, strategic anchor text profile.
• Platform Expansion: Promote and adapt content for high-engagement platforms including LinkedIn Articles, Medium, Reddit, and Quora.

3. Technical & On-Page Excellence

• On-Page Optimization: Ownership of title tags, meta descriptions, image SEO, internal linking, and canonical structures.
• Technical Audits: Regularly identify and fix crawl errors, indexing issues, and site speed barriers (Core Web Vitals).
• Conversion Focus (CRO): Analyze user behavior on landing pages to suggest layout and CTA improvements that turn organic traffic into qualified leads.

4. Analytics & Reporting

• Monitor performance via GA4, Google Search Console, and SEMrush/Ahrefs.
• Build weekly and monthly reports focusing on organic traffic, keyword movement, and AI search visibility trends.

Required Qualifications:

• Experience: 2–5 years in a dedicated SEO or Digital Marketing role.
• Tools: Proficiency in SEMrush or Ahrefs, Google Analytics 4, and Search Console.
• Technical Savvy: Understanding of schema markup, robots.txt, and how AI crawlers parse information.
• Mindset: A "growth hacker" mentality—always looking for new experiments and ways to improve CTR and conversions.
• Communication: Strong English communication skills for professional outreach and collaboration with US-based teams.

Why Join PTP?

• Remote Work: Work from anywhere in India while collaborating with a premier Chicago-based firm.
• Future-Proof Career: Gain hands-on experience in the emerging fields of GEO and AEO.
• Innovative Culture: Work with a team that values technical innovation and relationship-building.

Salary/Rate: INR 6-7 Lakhs Per Annum (LPA) (depends on experience level).

About The Company

Peterson Technology Partners (PTP) is an Equal Opportunity Employer committed to creating a transparent, inclusive, and human-centered hiring experience.

For more than 28 years, PTP has operated as one of the top IT staffing and recruiting firms in the USA—built on trust, long-term partnerships, and technical excellence.

Based in the Chicago suburb of Park Ridge, IL, our team of more than 500 employees and consultants is dedicated to:

Helping every client make the best hiring decisions possible

Matching professionals with the right IT jobs and career opportunities

As part of that commitment, we believe in providing clear information about how our hiring technologies work and how your data is used. The following section outlines our AI-assisted interview process and your rights as a candidate.

AI-Assisted Interview Experience (Pete & Gabi – Rebecca)

To provide a consistent, fair, and flexible experience for all candidates, we use AI-assisted tools to support parts of the interview process. This includes our proprietary AI platform Pete & Gabi, which includes AI recruiter Rebecca.

These AI hiring tools help us:

• Transcribe interviews
• Summarize candidate responses
• Generate job-related insights
• Streamline communication and scheduling

Please note that:

The AI does NOT make hiring decisions; all decisions are made by our human recruiters, hiring managers, or client partners.

The AI does not evaluate facial expressions, emotions, or physical traits; it is used only to support fairness, consistency, and efficiency.

If you prefer a non-AI interview format, we will gladly provide an alternative.

Technical or Case Interviews (Role-Dependent):

When applying for certain tech jobs, you may participate in:

• A technical interview
• A coding challenge
• A case study
• A client-specific assessment

We will always explain what to expect in advance so you can prepare with confidence.

Human Review & Selection:

Every candidate's profile—including interviews, conversations, and assessments—is reviewed by experienced recruiters and hiring leaders.

AI insights may assist with organization and evaluation, but final decisions are always human-driven.

Your Rights as a Candidate:

At PTP, every candidate has the right to:

Request a non-AI interview path

Ask how your data is being used

Request access to transcripts or interview recordings

Request deletion of your AI-recorded interview

Receive clear, timely communication

Our goal is to ensure you feel respected, informed, and supported throughout your experience.

Our Commitment:

For more than 28 years, PTP has focused on putting people first—candidates, consultants, employees, and clients.

We're committed to a hiring process that is:

• Transparent
• Compliant
• Equitable
• Powered by innovative technology that enhances—not replaces—human judgment

Welcome to the future of hiring at Peterson Technology Partners.

We're excited to learn more about you.

Equal Employment Opportunity:

Peterson Technology Partners is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender identity, sexual orientation, disability, veteran status, or any other protected characteristic.