Paid Media Specialist

Web SEM Online is looking for a data-driven Paid Media Specialist to join our growing remote team. We are looking for a specialist who is equally comfortable navigating the Meta Ads Manager and Google Ads.

While this is an "all-rounder" role, we have a specific need for someone who understands the nuances of the modern Meta ecosystem (Creative Strategy + Signal) while maintaining high-performing Google Search and Shopping accounts.

• Position: Fully Remote
• Type: Full-Time (with initial probation period)
• Remuneration: R20,000 – R25,000 per month (CTC), based on experience
• Bonus: Annual performance bonus at Director’s discretion

• Experience: Approximately 2 years of hands-on agency experience managing both Meta and Google Ads.

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• The Meta Edge: Proven experience with the full Meta stack—Campaign Budget Optimization (Advantage+), Pixel/CAPI setup, and analyzing creative performance (Hook & Hold rates).
• Google Proficiency: Solid experience with Google Search, Standard Shopping, and Performance Max. You should know how to manage bid strategies (tCPA/tROAS) effectively.
• Data Literacy: Strong ability to interpret data in GA4 and use Excel/Google Sheets to find trends that aren't visible in the platform dashboards.
• English & Ad Copy: Excellent written English skills with the ability to write high-converting copy for different stages of the funnel.
• Attitude: A proactive problem-solver. In a remote environment, we value candidates who bring solutions, not just problems.

• Creative Strategy: The ability to audit ad creative and suggest specific hooks or visual changes to improve CTR.
• Technical Tracking: Familiarity with Google Tag Manager and troubleshooting conversion tracking.
• E-commerce Mastery: Experience with Shopify/WooCommerce and managing Product Feeds in Merchant Center.

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• Reporting: Experience building and maintaining Looker Studio dashboards.

• Full-Funnel Management: Implement and manage campaigns across both Meta and Google, ensuring a cohesive strategy between social awareness and search intent.
• Continuous Optimization: Daily account management including keyword mining, negative list updates, audience refining, and creative testing.
• Creative Analysis: Collaborating with the team to identify "winning" creatives on Meta and pivoting strategy based on creative fatigue.
• Strategic Growth: Identifying opportunities to scale spend profitably (e.g., when to move from Interest-based to Broad targeting on Meta).
• Reporting: Preparing monthly performance reports that provide actionable insights rather than just a list of numbers.

If you’re a multi-channel specialist who enjoys the "science" of Google and the "art" of Meta, we want to hear from you. Email your CV and a brief summary of a multi-channel campaign you helped manage to jobs@webseo.co.za.