Senior Creative Director

We're looking for a Creative Director to lead and elevate our design and video team during a pivotal moment for the agency. This is a fully remote role, equal parts creative visionary, people leader, and cross-functional collaborator. You'll own the creative standard across some of our most important accounts while shaping the culture, systems, and talent that help nurture great work.

The role

You'll lead a team of designers and video editors producing digital advertising creative for Meta, Google, TikTok and beyond, working hand-in-hand with our Creative Strategy team to make work that earns attention and drives results. You lead by doing and you know when to step back, ask the right question, and let your team find the answer. You'll own key client relationships on the creative side, coach your team to develop their own client presence, and collaborate with leadership on new business and agency direction.

Key responsibilities

• Lead and develop a team of designers and video editors—coaching craft, building confidence, and maintaining a high bar for output quality
• Own creative direction on priority client accounts, from brief interpretation through final QA
• Collaborate closely with Creative Strategy on brief development, creative hypotheses, and pipeline planning, you're a partner in the process, not downstream of it
• Stay close to creative performance data, participate in performance reviews and testing discussions, and bring a creative perspective to how the team interprets and acts on what's working.
• Balance brand integrity with direct-response objectives; help the team and client internalize when and how to apply each lens
• Partner with the UGC team on concept development, briefing, and quality assurance for UGC creative
• Contribute to client-facing conversations—pitch creative recommendations, present new concepts, and build trust with key contacts

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• Bring thought leadership to how Kulin operates: new processes, new creative approaches, new ways of working across departments
• Collaborate with leadership on agency positioning, the Kulin website, and new business efforts

What we're looking for

• 5–9 years in design or creative roles, with meaningful senior or lead experience in an agency setting
• A strong, confident creative POV: you have taste, you can articulate it, and you can transfer it to others
• Proven experience in DTC, performance, or social-first creative—you understand the unique demands of creative that has to both stop the scroll and convert
• Comfort with performance data — you know how to read creative metrics, contribute to analysis discussions, and let data sharpen (not flatten) your creative instincts
• You're actively using AI tools in your creative process. Whether for ideation, concepting, or production, you have a point of view on how it should and shouldn't be used.
• Experience managing or mentoring designers and editors; you build people up without lowering the bar
• As a natural collaborator, you work closely with strategists, account leads, and clients, and you're at your best when disciplines are genuinely integrated
• Experience with Meta and Google creative analytics tools is a strong asset

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• Fluency in UGC and creator content is highly preferred
• Portfolio showing range across performance, brand, and social creative; not just one lane

What success looks like

• The team is hungry—actively pushing for better creative ideas, better processes, and better results
• Designers and editors are growing in craft, in strategic thinking, and in confidence because you've invested in their development, given them a clear path forward, and made their growth your responsibility.
• Creative performance is improving across priority accounts, and you're a trusted voice in understanding why
• Client relationships on your accounts are strong: you're being pulled into renewals, upsells, and new business conversations
• Strategy and production feel like one integrated team, not two departments that hand off to each other

We're growing our client base and deepening our creative capabilities, and we want creative leadership that reflects that ambition. You'll have real ownership and the support of leadership that treats creative as a competitive advantage, not just a delivery function.