Performance-Driven Designer

About The Company

Directive is a revenue-first marketing consultancy dedicated to serving B2B SaaS, enterprise technology, industrial, and commerce brands. Our approach emphasizes building visual systems that are not only aesthetically appealing but also highly effective in performance channels. We understand the complexities of professional services positioning and the nuances of a buying audience that spans from CMOs to CFOs. Our mission is to create impactful, data-driven visual assets that drive measurable results and support our clients' growth objectives. With a focus on performance marketing, we leverage innovative strategies and cutting-edge design to ensure our clients stand out in competitive landscapes.

About The Role

We are seeking a creative, curious, and ambitious designer to join our team and make a significant impact in performance-driven advertising campaigns. This role involves crafting compelling visual assets across multiple channels such as LinkedIn, Meta, YouTube, and TikTok. The ideal candidate will bring fresh ideas to life through static and motion design, producing visuals that capture attention and generate results. Working closely with cross-functional teams, including media, content, and client stakeholders, you will develop and optimize creative assets for A/B testing and other optimization strategies. Your work will directly influence campaign performance and contribute to our clients’ business success. This position offers an exciting opportunity for a designer eager to learn, experiment, and grow within a fast-paced, results-oriented environment.

Qualifications

• 1-3 years of experience in graphic design with a focus on performance-driven creative and CRO.
• At least 1 year of experience in motion graphics and short-form video production.
• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and InDesign.
• Basic video editing skills using Adobe Premiere Pro, After Effects, or similar tools.
• Strong understanding of performance marketing metrics, including A/B testing, heat-mapping, and CRO analytics.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Knowledge of platform-specific creative specifications for social media advertising.
• Interest in staying current with industry trends, emerging technologies, and AI tools relevant to marketing and design.
  
  

Interested in remote work opportunities in Graphic Design & Art? Discover Graphic Design & Art Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.

Responsibilities

• Design and produce engaging ad assets and landing pages backed by data insights to optimize digital marketing KPIs.
• Create motion graphics and short-form videos tailored for social media platforms including LinkedIn, Instagram, YouTube, and TikTok.
• Edit existing video assets into high-performing ad units, ensuring compliance with platform specifications and attention spans.
• Collaborate with media and content teams to align creative outputs with audience insights and campaign objectives.
• Maintain brand consistency across static, motion, and video assets while creatively adapting to different audience segments and platforms.
• Participate in designing and executing A/B tests and experiments using CRO tools such as Optimizely, Unbounce, and Crazyegg.
• Conduct user research, usability testing, and heat-mapping analysis to gather insights and validate design decisions.
• Iterate and refine designs based on feedback, data insights, and testing outcomes to improve campaign performance.
• Manage multiple projects efficiently, providing regular updates and collaborating with internal and client teams.
• Stay informed about industry trends, best practices, and emerging technologies to enhance creative strategies and execution.
  
  

Benefits

• Competitive annual base salary ranging from $70,000 to $80,000 USD, based on experience and skills.
• Comprehensive medical, dental, and vision insurance plans, with a 100% employer-paid option for you and a 50% contribution for dependents.
• Disability and life insurance coverage to support your well-being.
• Benefits supporting mental health, including access to certified therapists through Spring Health and memberships to Headspace.
• Physical health support through physical therapy, fertility services, virtual workouts, and primary care memberships.
• Generous time-off policies including unlimited PTO (minimum two weeks), paid holidays, your birthday off, and end-of-year recharge period.
• Paid parental leave to support work-life balance.
• Financial benefits such as traditional and Roth 401(k) plans with a 3% company match.
• Annual performance-based bonuses that increase with tenure.
• Remote-first work environment with the flexibility to work from anywhere in the US or from our offices in Irvine, California, or other global locations where authorized.
  
  

Equal Opportunity

Directive is committed to fostering an inclusive and diverse workplace. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected characteristic. We believe that diverse perspectives and backgrounds strengthen our team and enhance our ability to serve our clients effectively. We welcome applicants from all backgrounds and are dedicated to creating a welcoming environment for everyone.