Growth & Marketing Operations Manager

At Early Life Nutrition Alliance (ELNA), we believe in the power of early nutrition to shape lifelong health. From preconception through toddlerhood, we equip healthcare professionals with evidence-based training, mentorship, and practical tools to lead the way in early life nutrition.

Through our digital courses, expert-led community, and strategic content, we are redefining how professionals approach the first 1,000 days—and the impact that has for generations to come.

We are a small, intentional team building something meaningful, long-term, and deeply aligned with our mission.

We’re looking for a Growth & Marketing Operations Manager who doesn’t just want to run campaigns, but wants to be part of work that matters.

This is a hybrid role - part strategist, part operator - connecting high-level marketing direction with seamless, metrics-driven execution.

You will own the operational engine behind our marketing:

• Building and optimizing funnels
• Managing campaigns across platforms
• Tracking performance and translating data into action
• Ensuring everything runs smoothly, on time, and with intention

This is not a plug-and-play marketing role.

This is for someone who wants to take ownership, think strategically, and contribute to a mission-driven company in a meaningful way.

You’ll thrive here if you:

• Care about the health, wellness, or education space, especially maternal and early life nutrition
• Want your work to contribute to something meaningful, not just drive clicks
• Take ownership of your work and follow through without needing constant oversight
• Can think strategically and execute at a high level
• Are highly organized and energized by building systems that work
• Value being part of a small, collaborative, and intentional team 

This likely won’t be the right fit if you:

• Are looking for “just another marketing job”
• Prefer to stay purely in creative without owning performance or results
• Need step-by-step direction or constant management
• Are juggling many clients and cannot fully commit to this role
• Do not feel connected to the mission behind early life nutrition 

Marketing Strategy & Execution

• Translate business goals into clear marketing campaigns and strategies

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• Own execution across email, funnels, content, and paid traffic
• Manage the marketing calendar, timelines, and deliverables
• Ensure consistency across all platforms and touchpoints

Live Launch Execution

• Lead planning and execution of 4+ major launches per year
• Coordinate all campaign assets and timelines within Asana
• Engage with audiences during launch windows (including community spaces)
• Support lead follow-up through email and occasional outreach

Funnels & Systems

• Build and optimize funnels in Kajabi based on performance data
• Manage automations and workflows (currently in Keap or similar CRM)
• Collaborate on lead magnets, nurture sequences, and customer journeys

Paid Ads (Meta)

• Plan, launch, and manage Meta ad campaigns
• Test creative, refine targeting, and optimize performance
• Monitor key metrics (CTR, CPA, ROAS) and adjust accordingly

Content, SEO & Visibility

• Support blog, YouTube, and social strategies to increase reach
• Optimize and repurpose content across platforms
• Identify new opportunities for growth based on data and trends

Team Collaboration

• Maintain SOPs and clear documentation
• Communicate effectively within Slack and Asana
• Contribute ideas that improve systems, workflows, and results

Key Metrics You'll Own

• Funnel performance (opt-ins, conversions, customer journey flow)
• List growth and audience quality
• Email performance (open rates, clicks, engagement)
• Ad performance (CPA, CTR, ROAS)
• Launch execution (timeliness, accuracy, results)
• Organic growth (SEO traffic, YouTube metrics)
• Operational consistency and follow-through

Qualifications

• 3+ years in digital marketing with hands-on campaign and funnel experience
• Experience with Kajabi, Keap (or similar CRM), and Meta Ads
• Ability to manage projects from start to finish independently
• Strong understanding of marketing data and performance optimization
• Highly organized, detail-oriented, and proactive
• Clear communicator and strong collaborator

Bonus Experience

• Background in health, wellness, or education
• Experience with SEO, YouTube growth, or content strategy
• Familiarity with Canva or creative asset coordination

Commitment

• Part-time to full-time (flexible based on fit)
• Long-term opportunity—we are looking for someone to grow with us
• Fully remote (must have reliable internet and a focused work environment)
• Some overlap with AEST working hours preferred

Tools We Use

Keap (Infusionsoft) | Kajabi | Asana | Meta Ads | Canva | Slack | Google Workspace | Zoom | Calendly | Microsoft365

*The Collab Team is hiring for our client, Early Life Nutrition Alliance