SEM & SEO Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing business seeking to strengthen its digital acquisition strategy through high-performance paid search and organic visibility. They are looking for a specialist who can take ownership of search marketing efforts, combining paid campaign execution with technical and on-page SEO to drive measurable growth in traffic, conversions, and return on investment.

Location

Fully Remote | 9 AM - 5 PM EST

Role Overview

The SEM & SEO Specialist will own all search engine marketing and search engine optimization initiatives, with a strong focus on paid search campaign performance and ongoing SEO improvements. This role is highly data-driven and requires someone who can manage campaign execution, analyze results, and continuously optimize search visibility across multiple channels.

Key Responsibilities

SEM (Google Ads) Campaign Management

• Own and manage paid search campaigns across Google Ads, including search, display, shopping, and remarketing campaigns.
• Develop and execute paid search strategies focused on maximizing ROI and conversion performance.
• Monitor and optimize bidding strategies, targeting settings, ad creatives, and audience segmentation.
• Conduct keyword research to identify high-value opportunities and improve campaign efficiency.
• Track key SEM metrics including CTR, CPC, ROAS, and conversion rates.
  
  

SEO Optimization

• Implement SEO strategies to improve organic visibility and search rankings across multiple websites.
• Perform on-page SEO updates including meta tags, heading structures, content optimization, and internal linking.
• Conduct technical SEO reviews and recommend improvements to site structure and performance.
• Optimize local SEO efforts, including business listings and map visibility.
  
  

Analytics & Performance Reporting

• Use tools such as Google Analytics 4, Google Search Console, and SEMrush to monitor and analyze performance.
• Track traffic trends, campaign outcomes, and ranking performance to identify improvement opportunities.
• Deliver regular reports with actionable insights tied to KPIs and growth targets.
• Continuously optimize campaigns and SEO initiatives based on data findings.
  
  

Cross-Functional Collaboration & Strategy

• Partner with internal marketing teams to align SEM and SEO efforts with broader business goals.
• Recommend landing page improvements to support conversion performance through testing and optimization.
• Support A/B testing initiatives to improve search traffic conversion efficiency.
  
  

Qualifications

Experience

• 3 to 5 years of experience in SEM and SEO, with strong hands-on ownership of paid search campaigns.
• Proven track record managing search campaigns that drive measurable traffic, conversions, and ROI improvements.
• Strong familiarity with Google Ads, Google Analytics, Google Search Console, and related search tools.
  
  

Skills

• Advanced Google Ads expertise, including keyword strategy, bidding optimization, and campaign performance management.
• Strong technical SEO knowledge, including audits, on-page optimization, and site performance improvements.

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• Strong analytical ability with confidence translating performance data into business decisions.
• Ability to manage multiple campaigns and projects simultaneously while maintaining quality and deadlines.
• Familiarity with tools such as Ahrefs, Moz Pro, or Similarweb is a plus.
  
  

Soft Skills

• Strong data-driven mindset and problem-solving ability.
• Clear communication skills with confidence presenting performance insights.
• Highly organized, detail-oriented, and comfortable in a fast-paced environment.
  
  

What Success Looks Like

• Google Ads campaigns consistently drive measurable traffic growth and ROI.
• Organic rankings improve through well-executed SEO strategies.
• Paid campaigns are continuously optimized to improve conversion efficiency and budget performance.
• Reporting provides clear insight that supports strategic marketing decisions.
  
  

Opportunity

This role offers the opportunity to take full ownership of paid and organic search performance within a growing business where digital acquisition directly impacts growth. The person in this role will shape search strategy, improve visibility, and drive measurable results across key acquisition channels.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets