Head of Product Marketing

Our client is one of Europe’s fastest-growing enterprise SaaS unicorns, backed by a leading global investment firm, and serving 2,000+ enterprise clients worldwide.

They've built a category-defining platform focused on operational efficiency across global supply chains. The company is now entering a critical phase: transitioning from multiple standalone products to a unified enterprise platform.

To support this shift, they are hiring a Head of Product Marketing to define how the platform is positioned, communicated, and sold globally.

This is not feature marketing.

This is a strategic narrative and platform positioning role at the core of the company’s next growth stage.

The Role

• You will take ownership of Product Marketing as a function, reporting directly to the CMO.
• You will sit at the intersection of Product, Sales, and Marketing, translating complex product capabilities into clear, compelling enterprise value.
• Your goal: build a cohesive platform narrative that enables Sales to win larger, more strategic deals.

The Mission

Define the Platform Narrative

• Build and own the global positioning of the platform across multiple product domains
• Position against point solutions and legacy systems

Build a Scalable Product Marketing Function

• Define the structure, processes, and scope of Product Marketing
• Help build a team of 5-10 people
• Establish clear ownership across product lines and GTM motions

Own Go-To-Market Strategy

• Define ICP segmentation and buyer personas
• Develop messaging frameworks for enterprise buyers
• Influence pricing, packaging, and platform bundling

Create a World-Class Launch Engine

• Build structured launch playbooks and processes
• Align Product, Sales, and Demand Gen around launches
• Define success metrics and ensure execution discipline

Enable Enterprise Sales

• Develop value messaging, battlecards, and executive narratives
• Improve win rates in complex enterprise sales cycles
• Equip Sales with clear, outcome-driven storytelling

Your Experience

• 10 to 12+ years in Product Marketing within B2B SaaS
• Strong experience in enterprise or platform SaaS environments
• Proven track record building or scaling Product Marketing teams
• Experience positioning multi-product platforms, not just single products
• Deep understanding of enterprise buyers and complex sales cycles

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• Strong executive communication and stakeholder management skills
• Fluent English required (German a plus, but not required)

What’s on Offer

• €200k+ compensation package (with base, bonuses, and equity)
• Hybrid setup (3 days/week onsite in Frankfurt OR Munich, your choice)
• Relocation support available
• Direct reporting line to executive leadership
• Clear path to VP Product Marketing

Why This Role?

• Own the narrative of a category-defining SaaS platform
• Operate at the core of company strategy, not as a support function
• Build a team and function from the ground up
• High visibility with leadership and direct impact on revenue growth

How does this sound?

Feel free to apply here or reach out directly to Alexander Siletsky from our team.

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Baldur Connect is acting as a Recruitment Agency in relation to this vacancy.

Baldur Connect is committed to equal opportunities and encourages applications from all qualified candidates regardless of background.