Lead and own the SEO strategy across HappyCrown projects, performing keyword research, on-page optimization, link building, and competitor analysis. Work with content writers and developers to drive organic growth. Strong understanding of SEO best practices and technical skills required.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
HappyCrown is a gaming commerce company that builds and operates marketplaces where players buy, sell and trade in-game items. Our main project BloxCart serves the Roblox community, and we're actively expanding into new game economies. We move fast, ship often, and organic traffic is a core growth channel for us.
What you'll do
- Lead and own the SEO strategy across all HappyCrown projects, starting with BloxCart
- Perform keyword research to identify high-value opportunities and guide content planning
- Work directly with content writers to plan, brief and optimise blog posts and landing pages for search
- Handle on-page optimisation including meta tags, headings, URL structure, internal linking and schema markup
- Build and manage link-building campaigns to grow domain authority
- Run technical SEO audits and work with developers to fix crawlability, indexing and site speed issues
- Monitor rankings, organic traffic and conversions using Google Search Console, Google Analytics and third-party tools
- Conduct competitor analysis to find gaps and opportunities we can act on
- Stay on top of algorithm updates and adjust strategy accordingly
- Track and report on SEO performance with clear, actionable insights
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What we expect
- At least 2 years of hands-on SEO experience, ideally in e-commerce, marketplaces or gaming
- Strong understanding of both on-page and off-page SEO best practices
- Proven experience with link building strategies that actually move the needle
- Comfortable working with tools like Ahrefs, SEMrush, Google Search Console and Google Analytics
- Experience briefing and working with content writers to produce SEO-driven content
- Working knowledge of HTML/CSS and how technical changes impact search performance
- Self-directed working style, you don't need someone checking in on you every day
- English level B2 or higher
You'll stand out if you have
- Experience with gaming SEO
- Background in gaming, digital goods or marketplace SEO
- Familiarity with programmatic SEO or scaling content across large product catalogs
- Experience with A/B testing landing pages for organic traffic
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What we offer
- 100% remote, always
- Unlimited PTO
- Flexible schedule built around results, not hours
- Full ownership of the SEO strategy and roadmap
- A small, focused team where your work has immediate visible impact
- The chance to shape organic growth across multiple gaming marketplaces
Salary and contract
$2,000– $4,000 / month (gross). B2B contract for international candidates, regular employment for UK-based candidates.
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