Performance Marketing Executive

Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, Frontier captivates players worldwide with immersive and authentic game worlds. The modern studio is located in the vibrant technology hub of Cambridge (UK). The talented team at Frontier are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap.

This role is offered on a full in-studio basis or a hybrid basis (minimum 3 days per week in the studio). We can provide a comprehensive relocation support package as part of any offer, should you need to relocate.

WHAT’S THE ROLE

We’re growing our Digital Marketing team, and are looking for a Performance Marketing Executive to to support an exciting roadmap of game launches. This hands-on role will be responsible for executing, optimising and coordinating day-to-day paid media advertising campaigns across a wide selection of digital channels aligning with KPIs. You’ll join a high‑performance, data‑driven team working across innovative digital channels, with freedom to test, iterate and make a measurable impact.

WHAT YOU’LL BE DOING

• Executing campaigns across multiple channels including Meta, TikTok, Reddit, X and Google ads.
• Monitoring, analysing and optimising ad performance daily during active campaign windows, according to KPIs set out in the media plan.
• Providing learning and insights to the Senior Performance Marketing Manager that further improve campaign performance.

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• Executing creative and audience testing plans set out in the media plans, and reporting results.
• Conducting audience targeting research for each platform, identifying best methods to reach defined audience groups set out in the go-to-market plan.
• Maintaining retargeting pools from all advertising sources and working with the compliance team to ensure all data sets are GDPR compliant.
• Writing best-in-class advertising copy, ensuring each brand’s specific tone of voice is met.
• Compiling monthly data, raising POs and working with the Finance team to ensure requests are submitted on time.
• Assisting in briefing assets into Creative Services, ensuring creatives are delivered according to spec, coordinating asset delivery with ad partners where necessary.
• Carrying out competitor research on game launches to provide insight into industry best practice and current trends.
• Keeping up to date with platform changes that may affect campaign set ups, finance, or asset requirements.

WHAT YOU’LL BRING

• Previous experience working on paid media campaigns, with hands-on execution experience.
• Advanced technical knowledge of Google ads & paid social platforms.
• Strong advertising copy-writing ability, with experience in adapting tone of voice for various brands.
• A keen interest in advertising.
• An analytical and data driven mindset.
• A good understanding of analytics platforms and comfortable with large data sets in Excel.

BONUS IF YOU HAVE

• Knowledge of games or other entertainment industries.

WHAT WE CAN OFFER YOU

You will work with talented and passionate people to support, develop or publish our sophisticated and enduring games, in a creative, collaborative and inclusive environment. We love what we do, and we work hard to provide outstanding experiences for our players.

Wellbeing is a big focus at Frontier, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.

We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in-house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events.

We strive to create an environment where everyone can fully demonstrate their capability and potential. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.

For queries, please email: recruitment@frontier.co.uk