Digital Marketing & Events Specialist (China)

unox s.p.a. China
Relocation
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AI Summary

Unox China seeks a Digital Marketing & Events Specialist in Shanghai to manage local digital presence and online/offline initiatives. Responsibilities include content strategy, social media management, event planning, and sales material development. Requires a Bachelor's degree, fluent Mandarin and English, and hands-on experience with Chinese digital platforms and event coordination. Offers flexible hours, paid time off, career growth, and international mobility.

Key Highlights
Manage Unox's digital presence across key Chinese platforms (WeChat, Douyin, Xiaohongshu).
Plan and execute exhibitions, trade shows, and marketing events in China.
Develop localized content and sales materials for the Chinese market.
Key Responsibilities
Develop and execute a localized content strategy across key Chinese digital platforms, including WeChat, Douyin, and Xiaohongshu.
Manage daily social media operations: editorial planning, content creation, publishing, community engagement, and performance analysis.
Plan, coordinate, and manage the company’s participation in exhibitions, trade shows, and industry fairs in China, ensuring strong brand visibility and lead generation.
Organize and execute marketing events, product launches, and client activations, delivering a high-quality brand experience.
Manage the customer experience at the China Experience Centre, ensuring smooth operations and a high-quality, engaging visitor journey.
Develop and manage Chinese Sales Materials to support sales and commercial initiatives.
Create basic multimedia content (photo and video), including shooting and editing, tailored for Chinese platforms.
Monitor market trends, competitors, and digital best practices within the Chinese ecosystem, providing actionable insights.
Technical Skills Required
WeChat Douyin Xiaohongshu Adobe Illustrator
Benefits & Perks
Flexible Working Hours
Paid time off
overtime
Career growth & training programs
Diversity & inclusion policies
International mobility & relocation support
Team building activities
Nice to Have
Knowledge of Traditional Chinese
Knowledge of Photoshop
Knowledge of InDesign

Job Description


Unox China, a market leader in the production of high-end professional ovens, is seeking a Digital Marketing & Events Specialist to join the Unox Marketing Team in Shanghai.In this role, you will play a key role in managing Unox’s presence across local digital platforms and ensuring strong alignment between online and offline marketing initiatives.

Main responsibilities

  • Develop and execute a localized content strategy across key Chinese digital platforms, including WeChat, Douyin, and Xiaohongshu.
  • Manage daily social media operations: editorial planning, content creation, publishing, community engagement, and performance analysis.
  • Plan, coordinate, and manage the company’s participation in exhibitions, trade shows, and industry fairs in China, ensuring strong brand visibility and lead generation.
  • Organize and execute marketing events, product launches, and client activations, delivering a high-quality brand experience.
  • Manage the customer experience at the China Experience Centre, ensuring smooth operations and a high-quality, engaging visitor journey.
  • Develop and manage Chinese Sales Materials to support sales and commercial initiatives.
  • Create basic multimedia content (photo and video), including shooting and editing, tailored for Chinese platforms.
  • Monitor market trends, competitors, and digital best practices within the Chinese ecosystem, providing actionable insights.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Native or fluent Mandarin
  • Fluent written and spoken English
  • Proven ability to read and write in Simplified Chinese (mandatory); knowledge of Traditional Chinese is a plus.
  • Hands-on experience managing Chinese social media platforms: WeChat, Douyin, Xiaohongshu.
  • Strong content creation and storytelling skills tailored to Chinese audiences.
  • Proven experience in organizing and coordinating exhibitions, trade shows, and marketing events in China.
  • Basic skills in photo and video production/editing (e.g. Jianying or similar tools).
  • Proficiency in Adobe Illustrator; knowledge of Photoshop and InDesign is a plus.
  • Strong organizational and project management skills, with attention to detail and the ability to handle multiple priorities.

What Unox offers

  • Flexible Working Hours
  • Paid time off & overtime
  • Career growth & training programs
  • Diversity & inclusion policies
  • International mobility & relocation support
  • Team building activities

The job position is open to candidates of all genders and gender identities, in compliance with current equal opportunity regulations.

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