Digital Marketing Specialist

vwa ltd United Kingdom
Remote
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AI Summary

Join an innovative digital marketing agency as a Digital Marketing Specialist. Lead integrated marketing campaigns, manage budgets, and leverage AI tools to create and optimize content. Proven experience in campaign or demand generation marketing required.

Key Highlights
Lead integrated marketing campaigns
Manage budgets and forecasting
Leverage AI tools to create and optimize content
Key Responsibilities
Plan, execute, and optimize multi-channel marketing campaigns
Own paid digital channels (Google Ads, PPC, paid social) and manage full campaign lifecycle
Set KPIs, monitor performance, and optimize for ROI
Technical Skills Required
Google Ads Analytics Marketing automation CRM platforms (Pardot, Salesforce) AI content tools
Benefits & Perks
Up to £50K salary
Remote work
Temp-to-perm opportunity

Job Description


Digital Marketing Specialist

Marketing & Advertising

Up to £50K, dependent on experience

Temp-to-perm

Remote

7-DMS/NCW

About the Client:

Our client is an innovative digital marketing agency delivering high-impact solutions. They are looking for an experienced Digital Marketing Specialist to join them on a temp-to-perm basis.


About the Role:

This is an exciting opportunity for a data-driven Digital Marketing Specialist to lead integrated marketing campaigns. This role combines performance marketing expertise with AI-powered content creation. The key responsibilities are to:

  • Plan, execute, and optimise multi-channel marketing campaigns
  • Own paid digital channels (Google Ads, PPC, paid social) and manage full campaign lifecycle
  • Set KPIs, monitor performance, and optimise for ROI
  • Manage budgets and forecasting
  • Use data to inform segmentation, targeting, and messaging strategies
  • Maintain brand consistency across all communications
  • Support PR and customer journey initiatives
  • Leverage AI tools to create and optimise content (blogs, emails, ads, landing pages, social media)
  • Develop effective prompts and refine AI-generated content to align with brand voice
  • Implement automation and AI solutions to improve efficiency
  • Collaborate cross-functionally and mentor a Campaign Executive


Candidate Specification:

  • Proven experience in campaign or demand generation marketing (SaaS, tech, or B2B preferred)
  • Strong Google Ads and analytics expertise
  • Experience with marketing automation and CRM platforms (e.g., Pardot, Salesforce)
  • Hands-on experience using AI content tools
  • Strong analytical, copywriting, and project management skills
  • Commercially minded with experience managing budgets and KPIs


Additional Information:

  • This is a fully remote role
  • Salary up to £50K, dependent on experience
  • Temp-to-perm opportunity


If you are an experienced marketing professional, apply today!


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