Director of Strategic Marketing for Healthcare Division

Director of Strategic Marketing

Location: Nashville, TN

Employment Type: Full-Time (100% In Office)

About the Role:

We are seeking a hands-on Director of Strategic Marketing to build and execute marketing strategy from the ground up for a growing GPO-focused healthcare division. This is a newly created, high-visibility role ideal for a creator and doer—someone who can design strategy and tactically execute it.

The role is heavily focused on marketing to healthcare facilities and requires a strong executive presence, with regular interaction and presentations to senior leadership. Relocation assistance is available, and the position is incentive-eligible.

Key Responsibilities:

Strategic Marketing Creation:

Develop annual marketing plans from scratch, including landscape assessments, competitive analysis, and SWOT analysis.

Healthcare Market Growth:

Drive awareness, adoption, and membership growth for a GPO offering targeted to healthcare facilities.

Brand Development:

Create new branding, positioning, personas, and go-to-market strategies for a growing healthcare division.

Executive Communications:

Prepare and deliver executive-level presentations; interface with C-suite leaders.

Cross-Functional Execution:

Partner with sales, operations, and leadership teams to ensure marketing initiatives support revenue growth.

Core Focus Areas:

Revenue & Membership Growth:

Support business development efforts through targeted B2B healthcare marketing.

Creation & Execution:

Balance strategic marketing leadership with hands-on tactical delivery.

Healthcare Expertise:

Apply deep understanding of healthcare supply chain and facility-level marketing.

Skills & Qualifications:

• REQUIRED: 8–10+ years of experience marketing to healthcare facilities
• Experience must be within the pharmaceutical and/or medical device industries
• MUST HAVE experience marketing to one or more of:
• Ambulatory Surgery Centers (ASCs)
• Long-Term Acute Care Hospitals (LTACHs)
• Physician Offices

Interested in relocating to United State? Check out our comprehensive Relocation Jobs in United State page with detailed relocation packages and benefits.

• Proven experience with GPO and/or healthcare supply chain marketing
• Demonstrated ability to build branding and marketing plans from scratch
• Bachelor’s Degree in Marketing or Marketing Communications (required)
• Strong writing and presentation skills (PowerPoint-heavy role)
• Advanced experience with PowerPoint, Word, and Excel
• (HubSpot and Canva preferred)
• Not a Direct-to-Consumer marketing role

Why Join Us?

This role offers the opportunity to build something new within the healthcare space, with direct executive exposure and measurable impact on business growth. Ideal for a senior marketing professional who thrives in creation, execution, and high-visibility environments.