E-commerce Growth Marketing Manager (Paid Media & Performance)

Outsourcey Philippines
Remote
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AI Summary

We're looking for a data-driven E-commerce Growth Marketing Manager who can take ownership of performance marketing and drive real revenue growth across digital channels. This role is responsible for scaling sales, optimizing the full funnel, and making data-backed decisions that directly impact revenue. The ideal candidate is numbers-driven and comfortable making decisions based on data.

Key Highlights
Plan, launch, and scale paid media campaigns across Google Ads, Meta Ads, and TikTok Ads
Drive end-to-end funnel performance: Ad → Landing Page → Add to Cart → Purchase
Analyze performance data and identify scaling opportunities and inefficiencies
Key Responsibilities
Plan, launch, and scale paid media campaigns across Google Ads, Meta Ads, and TikTok Ads
Drive end-to-end funnel performance: Ad → Landing Page → Add to Cart → Purchase
Analyze performance data and identify scaling opportunities and inefficiencies
Build and manage reporting dashboards (GA4, Looker Studio, etc.)
Conduct A/B testing across creatives, audiences, and landing pages
Work closely with creative and content teams to improve ad performance and messaging
Recommend and execute budget allocation strategies based on performance
Monitor competitors and market trends to stay ahead
Technical Skills Required
Google Ads Meta Ads TikTok Ads Google Analytics 4 (GA4) Looker Studio Shopify Conversion Rate Optimization (CRO)
Benefits & Perks
Fully remote
Full-time (40 hours/week)
Nice to Have
Experience with TikTok Ads, Amazon PPC, or marketplace advertising
Familiarity with tools like Triple Whale, SEMrush, or similar
CRO (Conversion Rate Optimization) experience

Job Description


E-commerce Growth Marketing Manager (Paid Media & Performance)


About the Role

We’re looking for a data-driven E-commerce Growth Marketing Manager who can take ownership of performance marketing and drive real revenue growth across digital channels.

This is not a “set up ads and report results” role.

You’ll be responsible for scaling sales, optimizing the full funnel, and making data-backed decisions that directly impact revenue.

If you think in terms of ROAS, conversion rates, and profit not just clicks and impressions, this role is for you.


What You’ll Own

  • Plan, launch, and scale paid media campaigns across:
  • Google Ads (Search, Shopping, Performance Max)
  • Meta Ads (Facebook & Instagram)
  • TikTok Ads
  • Drive end-to-end funnel performance:
  • Ad → Landing Page → Add to Cart → Purchase
  • Optimize for revenue, ROAS, and conversion rate, not vanity metrics
  • Analyze performance data and identify scaling opportunities and inefficiencies
  • Build and manage reporting dashboards (GA4, Looker Studio, etc.)
  • Conduct A/B testing across creatives, audiences, and landing pages
  • Work closely with creative and content teams to improve ad performance and messaging
  • Recommend and execute budget allocation strategies based on performance
  • Monitor competitors and market trends to stay ahead


What Success Looks Like

  • Consistent improvement in ROAS and revenue growth
  • Clear understanding of what’s working and why
  • Scalable campaigns with predictable performance
  • Strong contribution to overall business growth, not just marketing metrics


What We’re Looking For

Must-Have:

  • 3–6+ years experience in performance marketing or e-commerce growth
  • Proven track record of scaling paid ads for e-commerce or DTC brands
  • Strong experience with:
  • Google Ads (especially Shopping / PMAX)
  • Meta Ads
  • Solid understanding of conversion funnels and customer behavior
  • Experience working with Shopify or similar e-commerce platforms
  • Ability to analyze and interpret data (GA4, dashboards, attribution tools)

Strong Plus:

  • Experience with TikTok Ads, Amazon PPC, or marketplace advertising
  • Familiarity with tools like Triple Whale, SEMrush, or similar
  • Experience in international markets (US, AU, EU)
  • CRO (Conversion Rate Optimization) experience


Who You Are

  • You think like a business owner, not just a marketer
  • You are numbers-driven and comfortable making decisions based on data
  • You are proactive and don’t wait for instructions
  • You can manage multiple campaigns and priorities independently
  • You communicate insights clearly, not just report


Role Details

  • Fully remote
  • Full-time (40 hours/week)
  • Work with international e-commerce brands


Why Join Us

You’ll work with a team that values:

  • Results over activity
  • Ownership over micromanagement
  • Growth over maintenance


If you’re looking for a role where your work directly impacts real revenue and business growth, this is it.


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