Product Marketing Manager

Job Title: Product Marketing Manager (PMM)

Reporting to: Director of Product Marketing Strategy

Why This Role Is Critical

Driving growth in today’s competitive literacy landscape requires more than strong products—it requires clear positioning, compelling storytelling, and disciplined go-to-market execution that converts product strength into district adoption.

The Product Marketing Manager plays a critical role in shaping how Really Great Reading brings its solutions to market. This role ensures that every product is positioned effectively, resonates with educators and district leaders, and is supported by the messaging, tools, and insights needed to win.

By combining market insight, narrative development, and cross-functional alignment, this role strengthens our ability to drive adoption, accelerate revenue, and deepen long-term partnerships with schools and districts nationwide.

Ultimately, this role elevates product marketing from a support function to a strategic driver of growth and market impact.

This Isn’t Just Product Marketing. This Is Go-To-Market Power.

At Really Great Reading, we don’t just bring products to market, we ensure they win.

In a landscape where districts are making high-stakes literacy decisions, the difference between being considered and being adopted comes down to one thing: how clearly and powerfully we tell our story.

The Product Marketing Manager is the architect of that story.

This role transforms product capabilities into market momentum—driving adoption, enabling revenue, and ensuring every product shows up with clarity, confidence, and impact.

What You’ll Own

You will lead the end-to-end product marketing ecosystem—from positioning through launch and optimization—ensuring every product is differentiated, every message resonates, and every go-to-market motion drives results.

Your Impact Will Be Felt Across Four Pillars

1. Go-To-Market Strategy & Growth

· Lead product launch planning and execution

· Develop GTM strategies that drive adoption, pipeline, and revenue

· Align product marketing efforts with company growth priorities

2. Positioning & Narrative Power

· Define differentiated positioning rooted in customer needs and market dynamics

· Craft compelling messaging and value propositions

· Translate product features into clear, outcome-driven storytelling

3. Sales Enablement & Revenue Support

· Build high-impact sales tools and enablement resources

· Equip sales teams with messaging and insights to win competitive deals

· Partner with Sales to improve effectiveness and close rates

4. Market Intelligence & Insight

· Conduct market research and competitive analysis

· Synthesize customer and field feedback into actionable insights

· Inform product strategy with data-driven market perspective

What You’ll Do (Day-to-Day Excellence)

Strategy & Planning

· Partner cross-functionally to plan and execute go-to-market initiatives

· Align product marketing priorities with revenue and company goals

· Support portfolio strategy and product prioritization

Execution & Delivery

· Own end-to-end product marketing initiatives from ideation through launch

· Ensure high-quality, consistent execution across all channels

· Manage timelines and cross-functional deliverables

Content & Knowledge Management

· Develop and maintain core messaging, positioning, and value propositions

· Ensure consistency across marketing and sales materials

· Build scalable libraries of reusable product marketing assets

Performance & Analytics

· Track product adoption, pipeline contribution, and GTM performance

· Analyze trends and identify opportunities for optimization

· Deliver insights to improve strategy, messaging, and execution

Cross-Functional Collaboration

· Partner with Product, Sales, Customer Success, and Marketing

· Serve as the voice of the customer and market internally

· Ensure alignment between product strategy and market needs

How Success Is Measured

This role is directly tied to growth and market impact:

Revenue Impact

· Product Adoption Rate (%)

· Pipeline Contribution ($)

· Revenue Influenced by Product Marketing

· Win Rate on Supported Opportunities (%)

Go-To-Market Effectiveness

· Launch success against timeline and adoption targets

· Messaging effectiveness (sales and stakeholder feedback)

· Campaign and content performance

Operational Excellence

· On-time delivery of GTM initiatives

· Sales enablement asset utilization

· Speed to market for new products and features

Quality & Competitiveness

· Competitive win/loss insights

· Market differentiation strength

· Customer feedback on messaging clarity

Cross-Functional Effectiveness

· Stakeholder satisfaction

· Responsiveness and collaboration effectiveness

· Alignment to GTM priorities

What You Bring

· 3–5 years of Product Marketing experience (EdTech strongly preferred)

· Proven success leading product launches and go-to-market strategies

· Strong storytelling, messaging, and positioning skills

· Experience building sales enablement tools that drive results

· Ability to translate insights into clear, actionable strategies

· Analytical mindset with experience using performance data

· Strong project management and cross-functional collaboration skills

· Comfort using AI-powered tools to scale impact and efficiency

· A working style rooted in ownership, clarity, and results

Education & Skills

· Bachelor’s degree in Marketing, Business, Communications, or related field

· Strong communication and presentation skills

· Ability to translate strategy into execution

Preferred Experience

· PreK–12 literacy or education market experience

· Experience working with district-level buyers and educators

· Familiarity with curriculum or instructional products

· MBA or Product Marketing certifications (e.g., Product Marketing Alliance)

Why Really Great Reading

At Really Great Reading, our benefits are intentionally designed to support the whole person — professionally, personally, and financially. We continuously evolve our offerings in response to team member feedback, changing life needs, and our commitment to building a high-performance, people-first culture.

Our benefits currently include:

· Competitive 401(k) program with company matching

· Comprehensive Medical, Dental, and Vision insurance

· Generous Paid Time Off program

· Employee Discount Program and partner savings

· Ongoing professional development investment

· Wellness and work-life balance initiatives

· Evolving rewards shaped by team member voice

Physical Requirements

This is a remote role performed in a home or flexible workspace using standard technology tools. Responsibilities include extended computer use, virtual collaboration, and digital communication.

Equal Employment Opportunity

Really Great Reading is an equal opportunity employer committed to building an inclusive, high-performing workplace that reflects the diverse communities we serve.

Final Note (Because This Role Matters)

This is not a “support the product” role.

This is a define the story, drive the strategy, and fuel the growth role.

If you’re ready to turn positioning into pipeline—and product into market momentum—we want to meet you.