VP of Growth

Opportunity for Impact

We are seeking a VP of Growth to build and scale a high-performance growth engine across paid acquisition, SEO, conversion rate optimization, and lifecycle marketing. Reporting directly to the CMO, this leader will drive disciplined experimentation, analytical rigor, and strong operating cadence to accelerate rapid, triple-digit growth in a direct-to-consumer business.

The VP of Growth will lead the largest team within marketing and be responsible for building the systems, infrastructure, and processes that power consistent, measurable acquisition and retention. This role requires both strategic leadership and hands-on operational rigor—translating data into clear strategy, decisive execution, and repeatable growth systems.

Success in this role means developing a sophisticated, diversified acquisition engine that extends beyond traditional performance platforms. The VP of Growth will expand into new channels, partnerships, and growth loops while establishing a high-velocity experimentation culture supported by strong measurement and attribution. This is a role for a growth operator who thrives on building disciplined teams, scalable systems, and compounding growth engines in rapidly scaling companies.

Role and Responsibilities

Growth Systems, Experimentation & Infrastructure

• Design and implement a high-velocity experimentation framework that enables the team to rapidly test, learn, and scale across channels, creative, landing experiences, and lifecycle programs
• Build the systems, tooling, and measurement infrastructure required to support disciplined experimentation and decision-making at scale
• Establish a rigorous operating cadence including weekly performance reviews, experimentation pipelines, forecasting frameworks, and growth planning cycles
• Develop scalable growth playbooks that translate successful experiments into repeatable systems and processes
• Partner closely with analytics, data engineering, and product teams to ensure the growth organization is powered by reliable data, attribution, and experimentation capabilities

Core Growth Leadership

• Lead all growth marketing functions including paid acquisition, SEO, conversion rate optimization, and lifecycle marketing
• Build and scale a multi-channel acquisition engine leveraging advanced segmentation, bidding strategies, automation, targeting, and personalization
• Establish clear operating rhythms for forecasting, reporting, experimentation, and performance management
• Develop long-term growth roadmaps that move beyond channel optimization toward systemic, compounding growth
• Partner with analytics to design robust attribution frameworks and measurement infrastructure
• Collaborate closely with creative, product, and marketing leadership to translate insights into scalable growth initiatives
• Recruit, develop, and lead a high-performing growth team with clear accountability for results

Channel Expansion & Growth Innovation

• Identify, test, and scale emerging acquisition channels including affiliates, partnerships, influencers, creators, retail media, programmatic, native, and other performance-driven opportunities
• Develop a diversified media mix strategy that reduces reliance on any single platform while maintaining efficient CAC and scalable growth
• Lead structured experimentation programs to rapidly validate and scale new acquisition sources
• Build scalable growth loops including referral programs, partnerships, product-led distribution, and other mechanisms that create compounding user acquisition
• Continuously identify new distribution opportunities that expand the company’s growth surface area beyond traditional paid media

Required Qualifications

• 8+ years of experience scaling (D2C) direct-to-consumer businesses, including periods of rapid or triple-digit growth
• Proven experience building and leading high-performing growth teams and managing large, cross-functional organizations
• Deep experience managing multi-channel acquisition programs at significant spend levels
• Strong expertise in performance marketing across major platforms including Meta, Google, and emerging channels
• Demonstrated success expanding acquisition beyond core platforms through channel diversification, partnerships, creators, affiliates, or other emerging growth channels
• Experience designing and operating high-velocity experimentation programs across acquisition, creative, landing experiences, and lifecycle marketing
• Proven ability to build disciplined growth operating systems including experimentation frameworks, forecasting models, and performance management processes
• Experience building the systems, tooling, and measurement infrastructure required to support growth at scale, including attribution and analytics frameworks
• Strong understanding of media mix strategy, incrementality, and channel diversification
• Exceptional analytical and quantitative decision-making skills with the ability to translate data into clear strategy and execution
• Ability to design scalable acquisition strategies incorporating segmentation, automation, and personalization
• Strong leadership and communication skills with the ability to translate complex data into clear strategic narratives and drive cross-functional alignment
• Demonstrated ability to build scalable growth loops that create compounding acquisition and engagement

Preferred

• Experience in subscription-based business models
• Experience in healthcare or healthcare-adjacent consumer businesses
• Prior experience scaling experimentation-led growth organizations with strong operating cadence and infrastructure

Company Overview

Alloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. Alloy is the only platform connecting women in all 50 states and Washington, D.C. with physicians trained specifically in menopause care. Our model offers longitudinal, one-on-one access to expert doctors who guide women through their full midlife journey, from the first symptoms to long-term maintenance. This includes not only care for hormonal health and menopause, but also solutions for weight management, skin and hair changes, sexual wellness, and more. Alloy provides clinical care, ongoing education, and a supportive community that empowers women to make informed decisions and feel like themselves again. Female-founded and female-led, Alloy isn’t just changing access to care, we’re changing the conversation. Our team includes nationally recognized experts in women’s health and aging, and our work has been featured in The New York Times, The Washington Post, Vogue, Women’s Health, Forbes, Oprah Daily, CBS Sunday Mornings, The Today Show and more.

Compensation & Benefits

Annual Salary: $225,000-$275,000 commensurate with experience and geographic location

At Alloy, you will be joining a kind, passionate & driven team, with a mission and a sense of humor. As part of the early team, you’ll have real autonomy, ownership, accountability within a flexible work environment. Benefits include:

• Competitive salary & equity package with mid-stage equity
• Comprehensive health benefits (medical, dental, vision)
• Company paid Short and Long Term Disability, Life Insurance
• 401K
• Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
• Flexible time off policy

As part of our commitment to ensuring a legal workforce, Alloy Health, Inc. participates in E-Verify, an electronic system used to verify employment eligibility. Your employment eligibility will be confirmed through the E-Verify system. For more information about E-Verify, please visit www.dhs.gov/E-Verify.

Equal Employment Opportunity

We are committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.