AI Summary
inDrive seeks a strategic Branding Efficiency Lead to scale driver branding internationally. This role owns the branded vehicle lifecycle, optimizing ROI and transforming branding into a driver retention lever. Requires 2-5 years in tech strategy/analytics with strong ROI modeling and project management skills.
Key Highlights
Define and scale driver branding strategy across international markets.
Own the lifecycle of branded vehicles, optimizing ROI and retention.
Act as business owner for branding performance, ensuring measurable impact.
Key Responsibilities
Contribute to global branding strategy, objectives, and KPIs.
Develop methodologies for selecting target countries, cities, and drivers.
Lead the target-setting process for branded vehicle counts across international regions.
Build and own the framework for evaluating branding ROI.
Optimize branding incentives to improve elasticity and supply retention.
Conduct regular performance audits in active cities.
Design and optimize branding incentive mechanisms.
Standardize and streamline operational processes for branding incentives.
Develop decision frameworks for selecting incentive tools based on market conditions.
Own budget tracking and optimization jointly with Finance and regional teams.
Act as the business owner for product developments related to branding.
Build and prioritize a product backlog to enhance branding efficiency.
Analyze impact of branding on driver activity, retention, and marketplace balance.
Design and test driver motivation tools across different market scenarios.
Lead alignment across Branding, Marketplace Efficiency, Product, Finance, and Operations.
Facilitate decision-making on market selection, investment levels, and execution models.
Facilitate quarterly forecasting and budgeting cycles in partnership with the Finance team.
Prepare structured performance reviews and insights for senior stakeholders.
Technical Skills Required
Benefits & Perks
Stable salary, official employment
Health insurance
Relocation package offered
Nice to Have
Python is a plus
Job Description
Department: Revenue&Marketplace Efficiency
Location: Cyprus
We are looking for a strategic and data-driven Branding Efficiency Lead to define and scale our driver branding strategy across international markets. You will own the lifecycle of branded vehicles - from selecting the right cities and vehicles to optimizing the ROI of branding incentives.
Your mission is to transform branding from a static marketing tool into a high-efficiency driver retention and activity lever. You will act as the business owner for branding performance, ensuring that every dollar invested in a branded vehicle delivers measurable impact on supply availability and brand awareness.
Key Responsibilities
Strategic Leadership
- Contribute to global branding strategy, objectives, and KPIs.
- Develop methodologies for selecting target countries, cities, and drivers
- Lead the target-setting process for branded vehicle counts (active and new) across international regions.
- Build and own the framework for evaluating branding ROI, comparing its effectiveness against other marketing tools and driver incentives.
- Optimize branding incentives to improve elasticity and supply retention.
- Conduct regular performance audits in active cities to identify growth levers and cost-optimization opportunities.
- Design and optimize branding incentive mechanisms
- Standardize and streamline operational processes (calculation, rollout, tracking, evaluation)
- Develop decision frameworks for selecting incentive tools based on market conditions
- Own budget tracking and optimization jointly with Finance and regional teams
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- Act as the business owner for product developments related to branding
- Build and prioritize a product backlog to enhance branding efficiency
- Analyze impact of branding on driver activity, retention, and marketplace balance
- Design and test driver motivation tools across different market scenarios to build a robust "decision flow" for regional teams.
- Lead alignment across Branding, Marketplace Efficiency, Product, Finance, and Operations
- Facilitate decision-making on market selection, investment levels, and execution models
- Facilitate quarterly forecasting and budgeting cycles in partnership with the Finance team.
- Prepare structured performance reviews and insights for senior stakeholders to drive data-driven investment decisions.
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- 2–5 years of experience in Strategy, Operations, Economics, or Marketing Analytics within a high-growth tech platform (Ride-hailing, Food Delivery, or E-commerce preferred).
- Bachelor’s or Master’s degree in Economics, Mathematics, Business, or a technical field.
- Strong analytical background (ROI modeling, large datasets, SQL/Excel; Python is a plus)
- Project Management skills: proven success in managing multi-stakeholder projects in fast-paced, ambiguous environments.
- Experience with incentives, pricing, or unit economics
- Stable salary, official employment;
- Health insurance;
- Hybrid work mode;
- Relocation package offered for candidates from other regions;
- Access to professional counseling services including psychological, financial, and legal support;
- Discount club membership;
- Diverse internal training programs;
- Partially or fully payed additional training courses;
- All necessary work equipment.
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