Senior Paid Media Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a marketing-focused organization supporting a portfolio of health and wellness brands. They specialize in executing performance-driven paid media strategies across multiple client accounts, combining data-driven decision-making with strong creative alignment. Operating in a collaborative, agency-style environment, they work closely with account managers, designers, and content teams to deliver measurable campaign results and continuous optimization.

Location

Fully Remote | 9 AM – 5 PM US Central Time

Role Overview

The PPC Specialist will be responsible for executing and managing paid media campaigns across Google Ads and Facebook/Meta platforms. This is a hands-on role focused on campaign implementation, optimization, reporting, and supporting content initiatives, while collaborating closely with internal teams and participating in client communication.

Key Responsibilities

Paid Media Campaign Management (Primary Focus)

• Manage approximately 20 paid media client accounts
• Set up, configure, and optimize Google Ads and Facebook/Meta campaigns
• Create ad headlines and copy aligned with brand messaging and campaign goals
• Execute bid management and budget allocation across campaigns
• Monitor performance and implement data-driven optimizations
• Pull and analyze campaign reports from ad platforms
• Present performance insights and recommendations to account managers and clients
  
  

Keyword Research & Strategy

• Conduct keyword research for paid media targeting across Google Ads and Facebook
• Differentiate between paid media keyword strategies and SEO approaches
• Collaborate with account managers to implement strategic direction into campaign execution
• Identify high-performing keywords and audience segments
  
  

Ad Creation & Asset Management

• Write compelling ad copy and headlines based on brand guidelines

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• Use platform tools to incorporate creative assets into campaigns
• Leverage AI tools to support copywriting and creative development
• Provide feedback to designers on campaign asset requirements
  
  

Performance Analysis & Budget Recommendations

• Identify underperforming campaigns and recommend optimizations
• Suggest budget adjustments based on performance data
• Communicate campaign status, insights, and recommendations to stakeholders
• Support budget increase recommendations with data-backed justification
  
  

Light Content Creation (Secondary Focus)

• Create and schedule blog posts aligned with paid media campaigns
• Ensure alignment between paid media messaging and organic content
• Repurpose ad messaging into long-form content
• Suggest blog topics based on performance insights and audience behavior
• Write content that supports overall campaign strategy
  
  

Team Collaboration

• Partner with account managers on campaign strategy and execution
• Collaborate with designers on creative assets and campaign needs
• Work with organic content teams to ensure consistent messaging
• Participate in client calls to present performance and insights
  
  

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Qualifications

Experience

• 5–6 years of experience managing paid media campaigns on Google Ads and Facebook/Meta platforms
• Proven experience managing multiple client accounts in an agency or similar environment
• Demonstrated experience managing budgets of at least $2,000/month per account or $40,000/month in total ad spend
• Experience with lead generation campaigns and/or driving foot traffic to physical locations
  
  

Skills

• Strong expertise in campaign setup, audience targeting, and performance optimization across paid media platforms
• Excellent copywriting skills for ad headlines and campaign messaging
• Proficiency in keyword research and audience targeting strategies for paid media
• Strong analytical and data interpretation abilities to drive optimization decisions
• Clear and effective communication skills, with the ability to present insights to clients and internal teams
• Ability to manage multiple campaigns simultaneously with strong attention to detail and organization
• Strong problem-solving and strategic thinking capabilities
• Collaborative mindset with the ability to work cross-functionally with account managers, designers, and content teams
• Adaptability to work across multiple client types and industries in a fast-paced environment
  
  

Opportunity

This role offers the opportunity to work across a diverse portfolio of health and wellness brands while owning campaign execution and performance. You will collaborate with cross-functional teams, contribute to both paid and organic strategies, and play a key role in delivering data-driven results in a dynamic, client-facing environment.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets