Chief Commercial Officer

PETAWARE LTD

Chief Commercial Officer (CCO) - Job Description

For a vet who wants to build the future of pet care, not just work in it

📍 United Kingdom – Remote

🩺 Ideally a UK vet (any stage of career)

🚀 Entrepreneurial commercial leader

💼 Equity-first → executive package as revenue grows

The Opportunity

PetAware is creating the first global digital health record for pets—a lifelong, living record that follows a family pet across clinics, cities and borders.

Today:

• vets make decisions without full histories
• owners manage fragmented PDFs and paper
• pets repeat tests unnecessarily
• systems don’t connect

Our deployed platform/MVP proves a better way.

We now need a Chief Commercial Officer to convert product into national adoption and sustainable revenue.

You will work side-by-side with the CEO and co-founders, owning commercial strategy and execution across the UK vet community.

Role Description

The Chief Commercial Officer will own the commercial strategy, revenue growth and market expansion of PetAware.

You will:

• Develop and execute the company’s commercial business plan
• Build and manage sales operations and clinic onboarding
• Oversee budgeting, forecasting and resource allocation
• Establish and expand key account relationships
• Lead partnerships across the pet ecosystem
• Align product development with real clinical needs
• Represent PetAware to the profession, investors and partners

This is a C-Suite leadership role, board-level leadership role and a hands-on start-up build role.

Core Responsibilities

1) Commercial Leadership

• Deliver agreed ARR targets and growth milestones
• Design pricing, packaging and go-to-market strategy
• Build scalable sales and clinic success functions
• Own budgeting, financial planning and ROI management
• Create reporting for board and investors

2) Clinic Adoption

• Onboard 100 pilot clinics in 12 months
• Achieve 120 paying clinics by Month 18
• Build trusted relationships with:
• independent practices

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• referral and emergency centres
• corporate groups
• Demonstrate impact:
• safer decisions through full histories
• less admin, more time for pets
• smoother insurance and travel processes

3) Partnerships and Ecosystem

• Lead relationships with:
• pet insurers
• nutrition and pharma partners
• travel and relocation providers
• practice management systems
• Co-create educational (CPD) initiatives
• Develop ambassador and referral programmes

4) Company Building

• Recruit and lead the commercial team
• Translate clinical reality into product priorities
• Represent PetAware at conferences and colleges
• Support CEO on fundraising and strategy

Governance, Ethics and Professional Standards

PetAware is built to the standards vets expect:

• UK GDPR and Data Protection Act compliance
• Owner-controlled consent architecture
• Clinical decision-support—not diagnosis
• RCVS-aligned professional ethics
• Secure audit trails and role-based access
• Designed for UK/EU data portability

Trust of vets and pet owners is our foundation.

What Success Looks Like

First 90 Days

• 20 founding clinics live
• repeatable onboarding model
• first partnership MoUs
• ambassador group formed

Months 4–9

• 60 clinics using PetAware
• first insurer/PMS integration
• regional roadshows
• first commercial hire

Months 10–18

• 120 paying clinics
• 8,000+ pets onboarded
• corporate group agreement
• strong ARR trajectory

Qualifications

• Strong business and strategic planning capability
• Proven sales and account management experience
• Solid financial acumen – budgeting and forecasting
• Leadership with excellent stakeholder skills
• Experience building or scaling a commercial function
• Background in pet care / veterinary / retail / eCommerce advantageous
• Degree in Business/Management or related field; MBA a plus
• Ideally a UK-qualified vet connected to practice

Who You Are

• Drive > seniority
• Relationships > jargon
• Credibility > corporate polish
• Builder > maintainer

You need to be a vet, entrepreneurial, driven to succeed, highly resilient. This role is not a corporate role.

Commitment

• Remote, Part-time initially, UK-based
• Path to full executive leadership

Reward

• Meaningful founding equity while pre-revenue
• Transition to competitive salary + ARR bonus + long-term equity

Build the system you always wished existed for pets—while owning part of it.

Start the Conversation

Email:

ayham.ammora@petaware.org

elie.bitar@petaware.org

Please share:

1. Your story (with CV)
2. Why this mission matters to you
3. Your connection to UK/EU clinics
4. Experience growing ideas, teams or revenue