Marketing Campaign Analyst

Pride Health is looking Marketing Campaign Analyst to support our client’s medical facility which 100% remote

Job Title: Marketing Campaign Analyst

Location: 100% remote

Duration: 8+Months Contract

Schedule: Monday–Friday, standard business hours (8-hour shifts)

Pay rate: $45/hr on W2

Job Summary

The Marketing Campaign Analyst supports the development, execution, measurement, and refinement of multi-channel, multi-touch marketing campaigns by partnering with analysts, data scientists, marketing specialists, marketing managers, and third-party data and service providers.

Together, they will develop requirements for marketing campaigns, create targeted segments and models, identify key metrics to evaluate campaign performance, and identify opportunities to optimize campaigns.

The Marketing Campaign Analyst sets pre-campaign analytics objectives, develops audiences and targeting, designs and coordinates campaigns, schedules multi-channel, multi-touch campaigns, and maintains the marketing calendar.

They provide comprehensive campaign performance measurement, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions. The analyst also assists with the adoption of new campaign or customer relationship technologies within the digital experience platform.

Requirements

• Bachelor’s degree
• 3+ years of experience in marketing campaign management or a related field
• Big brand/agency experience
• Experience analyzing large data sets (structured and unstructured)
• Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and digital marketing tools such as Adobe, Oracle, Salesforce, Tealium, Redpoint, etc.

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• Advanced Excel skills
• Proven ability to use reporting tools to convert data into meaningful analyses and insights
• Proven ability to translate between business and technical stakeholders
• Ability to work effectively in a consensus-style, team-oriented environment
• Experience with next best action, customer lifetime value, or churn prediction models (preferred)
• Knowledge of SQL, Python, Tableau, Denodo, and/or Power BI (preferred)
• Strong relationship-building skills
• Intellectual curiosity, problem-solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive communication, and project management skills

Required Skills & Experience

• 3 years of experience in marketing campaign management or related field
• Experience analyzing large data sets (structured and unstructured)
• Experience with digital experience platforms, CRM, marketing automation, journey orchestration, and tools such as Adobe, Oracle, Salesforce, Tealium, Redpoint
• Advanced Excel skills
• Strong problem-solving, analytical, and communication skills
• Proven execution of multi-channel marketing campaigns
• Ability to convert data into insights using reporting tools
• Ability to bridge business and technical stakeholders
• Team-oriented with ability to work in consensus-driven environments
• Strong time management and ability to meet deadlines
• Professionalism, confidentiality, and trust-building ability

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• Ability to manage multiple projects independently and collaboratively
• High motivation, flexibility, creativity, and strong work ethic
• Willingness to travel occasionally and work weekends/evenings as needed

Preferred Skills & Experience

• Knowledge of SQL, Python, Tableau, Denodo, and/or Power BI
• Experience with next best action, customer lifetime value, or churn prediction models

Pride Global and its affiliates offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity

Pride Global and its affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment

Pride Global and its affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations

We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.