Brand Director

PrettyLitter is a cat litter that goes beyond the basics, offering a blend of health monitoring and convenience. Its signature feature is the color-changing crystals that react to changes in your cat’s urine pH, potentially alerting you to early signs of health issues like urinary tract infections or kidney problems. Beyond health monitoring, PrettyLitter prioritizes a cleaner and more pleasant experience for both cats and their humans. 

Our commitment to cat health extends beyond litter; we offer a range of complementary products, including cat food, treats, and accessories, creating a holistic approach to feline well-being. We are a team of highly capable, curious, and inclusive people who are eager to roll up our sleeves and work together to tackle or build anything, and we can’t wait for you to join us!

PrettyLitter is seeking a Brand Director to help shape and scale the strategic development of our brand. This newly created role will lead the translation of consumer insights into powerful brand strategy, integrated campaigns, and innovation opportunities that drive long-term brand equity and business growth.

Reporting to the CMO, the Brand Director will play a key role in defining how PrettyLitter shows up across every consumer touchpoint—from brand positioning and creative strategy to innovation storytelling and cultural partnerships. The ideal candidate combines strong consumer insight instincts with strategic thinking and cross-functional leadership, and thrives in a fast-moving, high-growth environment. This role will have 1-2 direct reports with the potential to expand the team over time.

WHAT YOU'LL DO

Lead Brand Strategy

Own the evolution of PrettyLitter’s brand strategy to ensure the brand remains differentiated, relevant, and aligned with business growth priorities.

• Lead the brand planning process in partnership with Creative, Paid Media, CRM, and eCommerce teams
• Regularly translate consumer insights, category and competitive intelligence into clear brand strategy and priorities
• Define brand messaging and storytelling frameworks that guide marketing, product, and consumer experience initiatives
• Track key brand health metrics (awareness, consideration, preference) and translate insights into strategic recommendations
• Own the consumer insights learning agenda, including development of an annual research roadmap aligned to key business and brand priorities 
• Manage external research partners and agencies to deliver actionable insights that inform brand strategy, creative, and innovation

Shape Innovation Strategy

Help guide the future growth of the brand by ensuring innovation opportunities are rooted in consumer insight and aligned with the brand’s long-term vision.

• Identify whitespace opportunities through consumer and category insights
• Partner with the Head of R&D on innovation strategy, positioning, and consumer experience
• Ensure new products reinforce PrettyLitter’s brand differentiation and premium positioning across DTC, Amazon, and retail environments
• Lead cross-functional go to market plans for innovation and new product launches

Lead PR, Influencer, and CSR Initiatives

Oversee programs that expand PrettyLitter’s cultural relevance, visibility, and mission-driven impact.

• Manage the company’s PR agency and lead public relations strategy, including brand announcements and product launches
• Oversee the manager responsible for influencer and affiliate programs, ensuring these initiatives align with brand strategy and growth goals
• Identify opportunities for creator partnerships, cultural moments, and collaborations that increase brand relevance and earned media impact
• Help shape brand partnerships and CSR initiatives that strengthen PrettyLitter’s purpose and community impact

Ensure Brand Consistency Across Creative & Marketing

Ensure brand strategy is consistently and effectively translated into creative execution across all channels.

• Lead cross-functional alignment with Creative, Paid Media, CRM, and eCommerce teams to ensure marketing initiatives reflect brand strategy and positioning
• Guide creative strategy and briefing to ensure campaigns are insight-driven and strategically aligned
• Ensure consistency of brand voice, messaging, and storytelling across all consumer touchpoints including digital, retail, and product experiences
• Own the development and prioritization of key marketing claims, ensuring alignment with brand strategy and competitive differentiation 
• Partner with R&D and external partners to support research and substantiation of claims, translating findings into clear, compelling, and compliant messaging across channels

WHAT YOU BRING

• 8–12+ years of experience in brand marketing, brand strategy, or integrated marketing roles
• Proven experience developing brand strategy and leading integrated marketing campaigns
• Strong consumer insight and storytelling capabilities
• Experience partnering with creative teams and agencies 
• Ability to translate insights and data into clear strategic direction
• Experience collaborating cross-functionally 
• Strong communication and leadership skills with the ability to influence across teams

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Experience in DTC, consumer subscription businesses, or high-growth consumer brands
• Experience launching new products or supporting innovation pipelines
• Experience working with influencer, partnership, or cultural marketing initiatives

JOB DETAILS

• This is a full-time, exempt position 
• The salary range for this role is: $200,000 - $300,000
• PrettyLitter is a fully remote company, generally working Pacific Time hours
• This role will travel approximately 2-3 weeks per year for company retreats and meet-ups

OUR BENEFITS & PERKS

• Comprehensive medical, dental, and vision insurance
• 401(k) with employer matching 
• Flexible vacation 
• Generous and personalized wellness stipend
• WeWork access 
• Flexibility to work from anywhere with a team that operates on pacific hours
• Charitable donation matching up to $3,000 per year and paid volunteer days
• Opportunities for career development (and a lot of opportunities for growth and learning within PrettyLitter)
• Fully accommodated travel to onsites and fun company retreats
• Free and discounted product 

Pretty Litter, Inc. is an Equal Opportunity Employer and with opportunities for advancement. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories. If you are passionate about PrettyLitter’s mission and think you have what it takes to be successful in this role even if you don’t check all the boxes, please apply. We’d appreciate the opportunity to consider your application.