AI Summary
Commercially minded Digital Marketing Manager to own online presence, focusing on community engagement, paid media, and website performance. Requires 3+ years of experience in digital marketing with hands-on paid media, SEO, and organic social exposure. Role involves direct impact on brand awareness, customer acquisition, and revenue.
Key Highlights
Owns online presence from top to bottom.
Split focus: 20% Community Management, 40% Paid Media, 40% Website Health (SEO & CRO).
Requires 3+ years of experience with proven track record in paid media, SEO, and organic social.
Key Responsibilities
Monitor, reply to, and moderate comments and DMs across all social platforms daily.
Maintain brand voice and tone in all community interactions.
Escalate issues appropriately and manage sensitive conversations with care.
Plan and publish weekly content across organic social channels.
Collaborate with designers and content creators to develop engaging posts.
Track engagement metrics and report on community health.
Manage and optimise paid search (Google Ads) and paid social (Meta, TikTok, etc.) campaigns across multiple accounts.
Plan, execute, and iterate on campaigns to maximise ROI and hit performance targets.
Monitor daily spend, pacing, and performance — making real-time adjustments as needed.
Identify and outreach to creators and influencers for UGC and sponsored content.
Brief and coordinate with creators to ensure content aligns with campaign objectives.
Analyse performance data and produce regular reports with actionable insights.
Stay current with platform updates, trends, and new ad formats.
Own and execute the SEO strategy — keyword research, on-page optimisation, technical SEO, and link building.
Monitor organic rankings and search performance via Google Search Console and SEO tooling.
Optimise website content and landing pages for both search visibility and conversion.
Audit and improve the purchase flow, identifying friction points and testing solutions.
Run A/B tests and conversion rate experiments using CRO best practices.
Collaborate with developers and designers to implement website improvements.
Produce monthly reporting on organic traffic, rankings, and conversion performance.
Technical Skills Required
Benefits & Perks
Fully remote position
Flexible working arrangements
Direct impact on business decision-making quality
Competitive salary based on experience
Opportunity to own and scale a marketing function end-to-end
Clear progression opportunities
Nice to Have
Experience with e-commerce or DTC brands
Familiarity with Elementor or similar CMS platforms
Basic understanding of HTML/CSS for minor web edits
Basic graphic design
Experience briefing and working with content creators or influencers is a plus
Job Description
Job Title: Digital Marketing Manager
Location: Remote
Role Type: Full-Time
Working Hours: Must align to Sydney, Australia (9:00am-5:00pm AEST, Mon-Fri)
We are looking for a commercially minded Digital Marketing Manager to own our online presence from top to bottom. This is a well-rounded role spanning community engagement, paid media, and website performance - ideal for someone who is equally comfortable writing copy and diving into campaign data. You'll have direct impact on brand awareness, customer acquisition, and revenue.
This role is split across three key focus areas:
20% - Community Management & Organic Social:
- Monitor, reply to, and moderate comments and DMs across all social platforms daily
- Maintain brand voice and tone in all community interactions
- Escalate issues appropriately and manage sensitive conversations with care
- Plan and publish weekly content across organic social channels
- Collaborate with designers and content creators to develop engaging posts
- Track engagement metrics and report on community health
- Manage and optimise paid search (Google Ads) and paid social (Meta, TikTok, etc.)
- Plan, execute, and iterate on campaigns to maximise ROI and hit performance targets
- Monitor daily spend, pacing, and performance — making real-time adjustments as needed
- Identify and outreach to creators and influencers for UGC and sponsored content
- Brief and coordinate with creators to ensure content aligns with campaign objectives
- Analyse performance data and produce regular reports with actionable insights
- Stay current with platform updates, trends, and new ad formats
Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
- Own and execute the SEO strategy — keyword research, on-page optimisation, technical
- Monitor organic rankings and search performance via Google Search Console and SEO
- Optimise website content and landing pages for both search visibility and conversion
- Audit and improve the purchase flow, identifying friction points and testing solutions
- Run A/B tests and conversion rate experiments using CRO best practices
- Collaborate with developers and designers to implement website improvements
- Produce monthly reporting on organic traffic, rankings, and conversion performance
- 3+ years of experience in a digital marketing role with hands-on exposure to paid media,
- Proven track record managing Google Ads and paid social campaigns at scale
- Strong understanding of SEO fundamentals
- Experience with CRO principles and A/B testing tools
- Confident communicator who can represent the brand authentically in community
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- Data-driven mindset — comfortable working with analytics platforms (GA4, Looker Studio,
- Highly organised with the ability to manage multiple workstreams autonomously
- Experience with e-commerce or DTC brands
- Familiarity with Elementor or similar CMS platforms
- Basic understanding of HTML/CSS for minor web edits
- Basic graphic design
- Experience briefing and working with content creators or influencers is a plus
Fully remote position with flexible working arrangements
Direct impact on business decision-making quality
Competitive salary based on experience
Opportunity to own and scale a marketing function end-to-end
Clear progression opportunities as the business grows
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