Senior Social Media Manager

We are looking for a proactive Social Media Executive responsible for managing the end-to-end planning and execution of social media content across multiple brands.

This role combines viral ideation, trend monitoring, content planning, and execution, ensuring content is both strategically planned and performance-driven.

You are responsible for keeping the content pipeline relevant, consistent, and aligned with what is trending and performing on social media.

Key Responsibilities

• Viral Ideation & Trend Analysis (Core Responsibility)
  
  

Stay constantly updated with trends across TikTok, Instagram Reels, and YouTube Shorts

Identify daily/weekly viral formats, hooks, and content styles

Generate and propose high-performing content ideas daily/weekly

Adapt trends to brand niches and marketing objectives

Develop multiple angles, hooks, and variations for each content idea

Analyze why content goes viral (hooks, pacing, psychology, structure)

Continuously bring fresh ideas to improve reach and engagement

• Content Strategy & Social Media Calendar (Core Responsibility)
  
  

Independently create and maintain weekly and monthly content calendars for assigned brands

Translate viral ideas and trends into structured posting plans

Design daily posting schedules across platforms (Instagram, TikTok, YouTube Shorts, etc.)

Ensure balanced content mix (viral trends, brand content, repurposed assets, etc.)

Continuously update calendars based on trends, campaigns, and performance

Ensure all planned content is organized, approved, and ready for execution

• Content Execution & Publishing
  
  

Manage daily posting across all social media platforms

Upload, format, and publish content accurately and on time

Write captions, hashtags, and basic copy aligned with brand tone

Schedule content in advance to maintain consistency

Manage stories, reels, and feed posts across accounts

• Cross-Team Coordination
  
  

Work closely with:

Videographers

Editors

Designers

Marketing team

Provide clear creative briefs based on trends and content ideas

Ensure all content is aligned with planned viral concepts and calendar

Follow up on deliverables to maintain fast execution cycles

Ensure smooth workflow from ideation → production → publishing

• Content Optimization & Repurposing
  
  

Adapt content for different platforms (format, ratio, caption style, length)

Repurpose viral or high-performing content into multiple variations

Handle light edits when required (basic trimming, captions, formatting)

Ensure all content is optimized for each platform's algorithm

• Social Media Account Management
  
  

Manage multiple brand accounts across platforms

Ensure profiles are consistently updated (bios, highlights, branding)

Maintain active, structured, and professional social media presence

Ensure content consistency across all pages

• Performance Tracking
  
  

Monitor key metrics (views, engagement, reach, retention)

Identify top-performing content and break down why it worked

Suggest improvements based on performance data

Continuously refine ideation and calendar planning based on insights

Requirements

Must Have

1-3 years experience in social media management or content execution

Strong understanding of TikTok, Instagram Reels, and YouTube Shorts

Strong ability to identify trends and create viral content ideas

Proven experience creating and managing content calendars

Strong organizational and time management skills

Ability to manage multiple brands simultaneously

Strong communication and coordination skills in remote setups

Nice to Have

Experience working in a marketing agency

Basic video editing skills (CapCut, Premiere, etc.)

Understanding of UGC and performance-driven content

Familiarity with social media scheduling and analytics tools

Ideal Candidate

Trend-obsessed and constantly consuming social media content

Thinks in hooks, formats, and viral structures

Highly organized and execution-focused

Strong communicator and fast decision-maker

Comfortable working remotely and independently

Balanced mindset between creativity and structure

Benefits

Competitive salary

Fully remote work environment with flexibility and autonomy

Opportunity to work across multiple brands and industries (high exposure)

Fast-paced environment with real ownership of content strategy and execution

Direct impact on growth through viral content and performance-driven campaigns

Access to tools, resources, and support for content planning and execution

Career growth opportunities within a scaling marketing team

Collaborative and execution-focused team culture