User Acquisition Manager (Mobile Apps)

We are seeking a User Acquisition Manager (Middle) to develop and execute user acquisition strategies, promote mobile apps, and lead a creative team. In this role, you will build meaningful relationships with customers while driving measurable success.

What You Will Do

• Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization.
• Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook.
• Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance.
• Analyze the efficiency of campaigns and target audiences to enhance results.
• Oversee budgets and track performance to meet advertising objectives.
• Interact with clients and participate in pre-sale calls to build strong relationships.
• Design and optimize acquisition funnels by analyzing user behavior, spotting growth opportunities, and scaling proven strategies.
• Experiment with innovative formats – work closely with the creative team to brainstorm ideas, test various ad formats, and boost campaign effectiveness.

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What We Expect

• Experience: At least 3 years in user acquisition for mobile apps with proven success in scaling efforts.
• Technical Expertise: Manage traffic across major platforms — launch and optimize ad campaigns on Meta, TikTok and Google, working with large budgets and ambitious performance goals;
• You have experience with web subscription user acquisition.
• Budget Management: experience managing advertising budgets starting at $100,000 per month.
• Analytical Skills: Advanced proficiency in Google Sheets AppsFlyer, Power BI/Tableau, Amplitude with strong data analysis capabilities.
• Soft Skills: Fluency in English and the ability to communicate effectively with clients and teammates.

It’d Be Great If

• You have a proven track record of building user acquisition processes for apps from scratch.

What We Offer

• Motivated Team and Product: Join a team that is passionate about innovation and poised to scale dramatically with your contributions.
• Direct Communication: A transparent and straightforward work culture focused on achieving results.
• Fast-Track Impact: Receive immediate feedback from the market and contribute to Adapty’s expansion into new and exciting opportunities.
• Flexible Remote Work: Work from anywhere with a schedule that suits your life.
• Additional Benefits: English lessons, sports reimbursements, and more to support your personal and professional growth.