Social Media Marketing Specialist (iGaming) - Mexico Market

Job Title: Social Media Marketing Specialist (iGaming)

Location: Ho Chi Minh City, Vietnam (Relocation Required)

Employment Type: Full-time

About Us

At our company, our employees are our greatest asset. We are more than just a team of talented individuals—we are the driving force behind our success, shaping our vision and bringing innovative ideas to life. We foster a collaborative and inclusive environment where every voice matters.

We are currently seeking a dedicated  Social Media Marketing Specialist  (specialized as Social Media Buyer) who is fluent in Spanish to join our dynamic team in Ho Chi Minh City (Vietnam). If you are a data-driven marketing professional looking to take your career to the next level in the fast-paced iGaming industry, we want to hear from you.

The Role

We are looking for a strategic and analytical Social Media Marketing Specialist to manage and optimize paid social campaigns targeting the Mexican market. Due to the nature of the market, this role requires flexibility to work night shifts aligned with Mexico’s working hours. You will be responsible for the full cycle of media buying, from strategy and execution to reporting, ensuring maximum ROI and user acquisition growth.

Key Responsibilities

• Campaign Management: Plan, execute, and optimize paid social media campaigns (primarily on platforms such as Facebook, Instagram, TikTok, and other relevant networks) to acquire high-value users.
• Audience Targeting: Develop and refine audience targeting strategies specific to the Spanish-speaking demographic (Mexico), utilizing first-party data and lookalike audiences.
• Data Analysis: Monitor campaign performance in real-time; analyze data to identify trends, troubleshoot underperforming campaigns, and scale successful initiatives.
• Market Adaptation: Stay up-to-date with cultural nuances, holidays, and market trends in Mexico to tailor campaigns effectively.

Requirements

• Language: Fluent in Spanish and English.
• Industry Experience:  Experience  in Social Media (Media Buyer and Marketing). Experience in iGaming (online casino, sportsbook, or betting) is an advantage.
• Mobility: Must be willing to relocate to Ho Chi Minh City, Vietnam. Candidates currently residing in Vietnam or those with a strong willingness to relocate are preferred.

What We Offer

We value our employees and offer a comprehensive relocation and benefits package to ensure a smooth transition and rewarding experience:

• Competitive Salary: A market-leading salary.
• Relocation Package:

1.Flight Tickets: Round-trip or relocation flight tickets provided.

2.Visa & Work Permit: Full sponsorship and assistance with visa and work permit arrangements.

3.Accommodation: Accommodation provided.

4.Meals: Meal allowance or subsidized meals provided.

• Professional Growth: Extensive opportunities for professional development and career growth within a fast-paced, growing global company.
• Dynamic Environment: Work in a modern, collaborative office in the heart of Ho Chi Minh City alongside a diverse, international team.