VP of Marketing

VP of Marketing

CORE Transformers  |  On-Site  |  Seneca, SC  |  Reports to CEO

CORE Transformers is building something the electrical infrastructure industry hasn't seen before, and we need a marketing leader who's ready to build with us.

We are an industry-disrupting leader in power distribution transformers, supplying critical electrical infrastructure to AI-driven data centers, large-scale construction projects, renewable energy installations, and industrial operations across the country. In an industry notorious for multi-year lead times, we quote in minutes and ship the same day. Our patented transformer design delivers measurably fewer installation defects than major OEM competitors, which means real savings for every customer on every project.

We were founded by the people who literally built this industry. Co-founders Randall Maddox and Mitch Garland are behind Sunbelt and Maddox Industrial Transformers, the two largest names in the transformer space. CEO Winston Krauss brings 12+ years of high-growth company leadership. This team wrote the original playbook. Now we're writing a better one.

We're tracking ahead of aggressive growth targets heading into 2026, fueled by explosive demand from the AI and data center boom. Our marketing function needs to match our ambition. That's where you come in.

YOUR MISSION

We have a genuinely differentiated product, a fast-moving sales engine, and a brand that's just beginning to show the world what it can be. The VP of Marketing owns the brand side of that equation completely, with the creative latitude and budget resources to build something worth being proud of.

You’ll report directly to CEO Winston Krauss and work alongside our VP of Sales and Operations as part of a tight, collaborative executive team. No red tape, no layers. You own your piece and have a real voice in how this company grows.

We have a strong outside agency partner already contributing in key areas, so there’s a real foundation to build on. You’ll work closely with them, set the vision and strategy, and grow capabilities over time as the business scales. This is a builder role in the truest sense: not a position where the infrastructure already exists and you’re managing a machine, but one where you’re designing it. We’re projecting roughly 3x revenue growth this year. The team will look different every year, and that’s by design. We need someone who knows what a high-performance marketing function looks like at scale and can build toward it from day one.

A DAY IN THE LIFE

Your morning might start with a call with the agency team, reviewing a recent digital campaign and pressure-testing a hypothesis about what's driving inbound quality. You pull the numbers, validate it, share a quick summary with Winston.

After lunch, you're heads-down on collateral. A major data center developer is coming in next month and the sales team needs a sharper leave-behind. You write, you edit, you make it better. You know what good looks like.

By mid-afternoon, you're coordinating logistics for an upcoming trade show, one of several in a roughly $3M annual program. You're also tracking attribution carefully: who walked away, who converted, what it's worth. You'll report back to the team with numbers, not impressions.

Every day looks a little different. What stays constant is the pace, the standard, and the sense that the work actually matters.

WHO YOU ARE

You've spent your career marketing complex, technical products to sophisticated B2B buyers: engineers, procurement teams, facility managers, project leads. You know this kind of buyer doesn't respond to clever taglines. They respond to credibility, clarity, and proof.

You're a builder with a playbook. You've built marketing functions before. You understand what a high-performance team looks like at scale and how to make decisions today that set you up for two years from now. You've also done the hands-on work. You're not afraid to write the copy, run the numbers, or call the vendor yourself.

You're strong on both sides of the marketing equation. Brand, content, trade shows, and positioning are your foundation. You also have enough fluency with digital channels and analytics to set direction, work with agency partners, and hold the work accountable to real outcomes.

You're sharp, direct, and easy to work with. You take ownership seriously. When something goes wrong, you don't deflect. You figure out what happened and fix it.

WHAT YOU'LL BE DOING

Product Marketing

• Own positioning and messaging, translating complex technical products into compelling value props for engineers, procurement teams, and project decision-makers
• Produce high-quality collateral: decks, one-pagers, technical white papers, and customer-facing documentation
• Partner with our technical team to turn R&D output into clear, credible customer communications

Sales Support

• Produce the collateral, presentations, and competitive positioning our sales team needs to close deals
• Develop co-marketing materials to support business development relationships

Trade Show Program

• Own end-to-end management of a ~$3M annual trade show program
• Build high-impact activations that make CORE the most memorable presence in the room
• Maintain rigorous attribution and ROI tracking tied to pipeline and revenue

Brand & Content

• Own our brand identity: logo, color, tone of voice, and brand guidelines

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• Drive PR and trade press strategy: publications, press releases, award submissions
• Build a content engine: technical articles, case studies, and thought leadership that earns credibility with engineers and buyers

Digital Marketing

• Own the website in partnership with our agency: strategy, design direction, UX, and optimization
• Oversee SEO, paid search, social, and email. Set direction and hold agency work accountable
• Maintain strong analytics and attribution across channels

WHAT YOU'LL NEED TO SUCCEED

• 7+ years of marketing experience, with at least 2-3 years in a VP, Director, or Head of Marketing role (or a Senior Manager track that clearly points there)
• Proven experience marketing complex, technical B2B products. Industrial manufacturing, electrical equipment, power systems, energy infrastructure, or adjacent sectors strongly preferred
• Experience owning a marketing function, not just contributing to one. Solo or small team with agency partners is a significant advantage
• Strong brand marketing skills: trade shows, positioning, sales enablement, content strategy
• Solid working knowledge of digital marketing: SEO, email, social, paid media. Know how to manage agencies effectively
• Exceptional written communication skills; you can write copy that makes a technical buyer pay attention
• A builder's mindset. You've launched things without a roadmap and built structure in fast-moving environments
• Willing and able to be on-site in Seneca, SC (relocation assistance available)

BONUS POINTS IF YOU HAVE...

• Direct experience with transformer manufacturers, electrical distributors, or companies like Schneider Electric, Eaton, ABB, Vertiv, or Siemens
• Hands-on ownership of a large-scale trade show program with real budget accountability
• Experience at or alongside a PE-backed company during a high-growth phase
• A background spanning both lean startup environments and larger structured organizations
• A great eye for design and strong aesthetic instincts

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SCHEDULE & LOCATION

Full-time, on-site in Seneca, SC. Relocation assistance available. Standard 40-hour workweek, Monday through Friday.

COMPENSATION & BENEFITS

• Health insurance stipend via Thatch (thatch.com), designed to cover the cost of your plan at little to no out-of-pocket cost for individual coverage (available after 90 days)
• Dental and Vision plans available
• Life insurance available
• 401(k) with matching — 100% match on first 3%, 50% match from 4–5%
• Time off commensurate with the role and level of seniority.

WORKING WITH US

At CORE, we hire smart, hungry people, give them the tools to move fast, and get out of the way. We’re not interested in bureaucracy or legacy thinking. We’re interested in building something great, and we want people around us who feel the same way.

We work hard during working hours. We celebrate wins and believe every employee has a stake in the outcome, so we share a portion of profits equally across the entire company every quarter. We hire the kind of people who make everyone around them better.

If you’re looking for a rocket ship that’s already in the air and a team that’s genuinely worth joining, come talk to us.

HOW TO APPLY

We’re patient enough to find the right person, but this role needed to be filled yesterday, so if you’re qualified, don’t wait. We typically respond with next steps within 2 to 3 business days. Our process starts with a short screening call designed to respect your time and give you a real feel for the opportunity before either of us goes further. Most candidates find our interviews highly personable and collaborative. We believe in giving you a genuine look inside the business, not just putting you through your paces.

In the application, you'll find a cover letter field where we'd love to hear from you directly. In two to three sentences, tell us who you are, why this role caught your attention, and why you're the right person to build our marketing function. Feel free to write more if it's warranted.

For serious bonus points: include the word brouhaha somewhere in your response. It's our way of knowing you read all the way to the end, and that you're the kind of person who does.

We're looking forward to hearing from you.