Digital Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-growing DTC brand focused on delivering premium products with a strong emphasis on customer experience. With an expanding eCommerce presence and frequent product launches, they are building a high-performance marketing engine to drive retention, engagement, and revenue across digital channels.

Location

Fully Remote (Work from Home) | 9 AM – 5 PM EST

Role Overview

The Digital Marketing Specialist will own lifecycle marketing execution across email and SMS while coordinating campaigns across teams. This role combines hands-on execution with strategic thinking around customer journeys, retention, and product launches, ensuring all marketing efforts are aligned and delivered on time.

Key Responsibilities

Lifecycle Marketing (Email & SMS)

• Execute and optimize email campaigns using Klaviyo and SMS campaigns using Attentive
• Build and manage campaign calendars, flows, and segmentation strategies
• Run A/B tests on subject lines, messaging, and timing to improve performance
  
  

Marketing Calendar & Campaign Coordination

• Own and maintain the marketing calendar aligned with product launches and campaigns
• Coordinate with product development, PR, and creative teams
• Ensure campaigns are executed on time and aligned across all channels
  
  

Product Launch Execution

• Support product drops by aligning messaging, assets, and campaign execution
  
  

SEO & Digital Presence

• Support SEO execution and optimization across website and digital platforms

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• Ensure platforms such as Google and LinkedIn are properly set up and maintained
  
  

Reporting & Performance Tracking

• Monitor campaign performance and provide actionable insights
• Track KPIs across lifecycle channels and identify optimization opportunities
  
  

Cross-Functional Coordination

• Act as the day-to-day coordinator for marketing and eCommerce execution
• Align with the social media team for omni-channel consistency
• Communicate proactively with leadership on performance and priorities
  
  

Secondary Responsibilities

Meta Paid Ads Maintenance & Execution

• Maintain paid campaigns through Meta Business Manager following established processes
• Monitor performance and ensure smooth execution with minimal build-out required
  
  

Qualifications

Experience

• 3+ years of experience in eCommerce or DTC marketing
• Experience managing lifecycle marketing campaigns and execution
  
  

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Skills

• Strong experience with Klaviyo and/or Attentive
• Experience managing marketing calendars and coordinating campaigns
• Familiarity with SEO fundamentals and digital analytics
• Strong organizational skills with the ability to manage multiple campaigns simultaneously
• Experience collaborating with creative and product teams
• Strong written and verbal communication skills in English
• Proactive and detail-oriented with strong ownership of execution
  
  

What Success Looks Like

• Consistent execution of high-performing email and SMS campaigns
• Well-managed marketing calendar with no missed launches or delays
• Strong alignment across product, creative, and marketing teams
• Improved retention, engagement, and repeat purchase behavior
• Clear and consistent performance reporting that drives decision-making
  
  

Opportunity

This is a high-impact opportunity to own lifecycle marketing within a fast-growing DTC brand. You will play a central role in campaign execution, collaborate across teams, and directly contribute to growth through improved retention and customer engagement.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets