Senior Marketing Business Coordinator
This role supports and coordinates marketing initiatives, overseeing sales and marketing performance to drive revenue growth. Key responsibilities include campaign execution, performance analysis, and cross-functional collaboration. Requires a Bachelor's degree and 3-5 years of relevant experience.
Key Highlights
Key Responsibilities
Technical Skills Required
Nice to Have
Job Description
Job Title: Senior Marketing Business Coordinator
Job Summary:
The Senior Marketing Business Coordinator is responsible for supporting and coordinating marketing initiatives while overseeing sales and marketing performance. This role ensures alignment between business objectives and execution, drives revenue growth, and acts as a key link between marketing, sales, and other internal teams.
Key Responsibilities:
1. Marketing Coordination & Execution
* Plan, coordinate, and execute marketing campaigns across multiple channels.
* Ensure campaigns are delivered on time, within scope, and aligned with business goals.
* Monitor campaign performance and suggest improvements.
2. Sales & Marketing Performance Management
* Oversee the performance of the sales and marketing team.
* Track and analyze daily, weekly, and monthly performance metrics.
* Ensure sales targets are met and implement actions to drive continuous revenue growth.
* Identify performance gaps and work closely with the team to improve results.
3. Business & Data Analysis
* Analyze marketing and sales performance data (ROI, conversion rates, revenue trends).
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* Prepare reports, dashboards, and presentations for stakeholders.
* Provide actionable insights and recommendations to improve overall performance.
4. Cross-Functional Collaboration
* Act as a liaison between marketing, sales, product, and operations teams.
* Coordinate with internal stakeholders to align messaging and campaign objectives.
* Support go-to-market strategies and product launches.
5. Process Improvement
* Identify inefficiencies in marketing and sales workflows and propose improvements.
* Implement best practices to enhance operational efficiency.
* Support automation and optimization initiatives.
6. Budget & Vendor Management
* Assist in managing marketing budgets and tracking expenditures.
* Coordinate with external vendors, agencies, and partners.
* Ensure deliverables meet quality and timeline expectations.
7. Project Management
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* Manage multiple marketing projects simultaneously.
* Track timelines, milestones, and deliverables.
* Ensure proper documentation and reporting of all activities.
Requirements:
* Bachelor’s degree in Marketing, Business Administration, or related field.
* 3–5years of experience in marketing coordination, business operations, or similar roles.
* Proven experience in monitoring sales performance and driving revenue growth.
* Strong analytical skills with experience in data reporting tools (e.g., Excel, Power BI, Google Analytics).
* Strong leadership and stakeholder management skills.
* Excellent communication and organizational skills.
* Ability to manage multiple priorities in a fast-paced environment.
Preferred Qualifications:
* Experience with CRM or marketing automation tools (e.g., Salesforce, HubSpot).
* Knowledge of digital marketing channels (SEO, SEM, social media, email marketing).
* Certification in project management or marketing analytics is a plus.
Location & Mobility Requirement:
* This role is based in Kuala Lumpur, Malaysia.
* Shortlisted candidates must be willing to relocate to Kuala Lumpur.
* Work visa sponsorship will be provided for successful candidates where applicable.
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