Digital Marketing Specialist (Paid Media / PPC Focus)

Digital Marketing Specialist (Paid Media / PPC Focus)

Company: PopSixle

Location: Remote (Must be available to work EST hours)

About PopSixle

PopSixle is a performance-focused ad attribution and optimization company building a next-generation server-side pixel solution that significantly improves tracking accuracy and paid media performance across platforms like Google Ads and Meta (Facebook/Instagram).

We are currently merging with a complementary analytics platform to create a unified pixel + dashboard ecosystem, giving advertisers deeper visibility, better attribution, and improved return on ad spend.

Role Overview

We are seeking a hybrid Digital Marketer / Account Manager (Paid Media focused) to lead a critical transition phase of the business.

For the first ~6 months, your primary responsibility will be customer migration and onboarding—guiding existing clients through the transition from our current pixel solution into the new combined pixel + analytics platform.

This is a client-facing, highly communicative, technically informed role requiring someone who understands paid media and can confidently guide customers through technical changes in a simple, structured, and reassuring way.

Key Responsibilities

Client Migration & Account Management (Primary Focus – First 6 Months)

• Lead 1:1 Zoom sessions with existing customers to guide them through migration to the new pixel + dashboard system
• Act as the main point of contact for all migration-related questions and support
• Work closely with internal teams to ensure smooth technical onboarding
• Shadow leadership during onboarding sessions until fully ramped
• Document migration issues, feedback, and recurring themes to improve the process
• Ensure high customer retention and satisfaction throughout the transition period

Cross-Platform Migration (Ongoing)

• Support onboarding of customers from the newly merged analytics platform into the unified system
• Manage end-to-end customer communication across both user bases
• Maintain structured account management processes during transition

Paid Media & Technical Understanding

• Apply strong knowledge of Google Ads, Meta Ads, and digital marketing attribution
• Understand pixel tracking, conversion events, and performance marketing fundamentals
• Help clients understand how the new system improves attribution and ROAS

General Responsibilities

• Serve as a trusted advisor to customers during a complex technical transition
• Maintain a structured, process-driven approach to onboarding and support
• Collaborate with product, engineering, and leadership teams to improve rollout

About the First Phase of the Role (Important)

This is not a traditional ad-buying role in the early stages.

For the first 6 months, your job is primarily:

• Sitting on Zoom calls with customers
• Walking them through migration step-by-step
• Acting as a hybrid between account manager, consultant, and customer success lead
• Ensuring a smooth transition into the new platform

Ideal Candidate Profile

• Experience in paid media (PPC / performance marketing)
• Familiarity with Google Ads, Meta Ads, and tracking/attribution concepts
• Strong client-facing communication skills (charismatic, personable, confident on Zoom)
• Experience in account management, customer success, or marketing operations
• Comfortable working in a structured, process-driven environment
• Ability to explain technical concepts in simple, digestible terms
• Highly organized and proactive

Nice to Have

• Experience with ad tech, tracking pixels, or analytics tools
• Experience working in SaaS or performance marketing platforms
• Background in onboarding or implementation roles

Working Style

• Fully remote
• Must be available during Eastern Standard Time (EST) hours
• High-touch, client-facing role requiring frequent live interactions

What Success Looks Like

• Smooth, low-friction migration of existing customers
• High customer retention during platform transition
• Positive client feedback on onboarding experience
• Clear documentation and scalable migration process
• Strong collaboration across product and engineering teams