AI Summary
We are seeking a Marketing Operations Specialist to own the operational heart of our marketing, executing paid acquisition campaigns, running world-class events, and keeping our marketing ops sharp. The ideal candidate will have 1.5-3 years of experience in B2B marketing with hands-on LinkedIn Campaign Manager and Google Ads experience. The role requires a strong understanding of SMM principles, event execution experience, and a working knowledge of GA4, Google Tag Manager, CRM, and Zapier.
Key Highlights
Paid acquisition & tracking
Event execution
Marketing ops
Key Responsibilities
Launch and optimize LinkedIn & Google Ads
Implement and QA tracking
Produce weekly paid and web performance reports
Own timelines, assets, vendor coordination, logistics, and onsite operations for selected events/webinars
Publish and schedule posts for always-on, campaigns, and event content
Keep audiences, UTMs, CRM properties, and handoffs to Sales tidy and consistent
Technical Skills Required
Benefits & Perks
100% remote working with flexible hours
Competitive compensation and room to grow as we scale
Collaborative, values-driven culture
Nice to Have
Basic design skills (Canva/Figma)
Simple HTML/GTM triggers
Looker Studio experience
Hands-on email-marketing experience
Job Description
Job Description
- Remote (Europe-timezone based) - Open to EU/ UK only.
- Role Overview:
- Key Responsibilities:
- Paid acquisition & tracking: Launch and optimize LinkedIn & Google Ads (audiences, bids, creatives, landing page alignment); implement and QA tracking (Insight Tag, Google tag via GTM); perform daily pacing/checks, define key conversion events and maintain a clean UTM taxonomy and naming standards.
- Reporting: Produce weekly paid and web performance reports with clear insights and define next steps with HoM (CTR, CPC, CVR, CPL, pipeline impact); flag anomalies from daily checks.
- Events (execution): Own timelines, assets, vendor coordination, logistics, and onsite operations for selected events/webinars; set up lead capture; launch pre/post-event communication/promo, as well as email and nurturing campaigns.
- SMM execution: Publish and schedule posts for always-on, campaigns, and event content (company page + enablement for team posts); monitor engagement, analyse results, and iterate monthly.
- Ops hygiene: Keep audiences, UTMs, CRM properties, and handoffs to Sales tidy and consistent; document processes and maintain checklists; coordinate with design/copy and manage small vendors (e.g., printers, booth extras).
- What We Offer:
- Shape the growth story of a mission-driven startup tackling some of the most pressing challenges in tech.
- 100% remote working with flexible hours.
- Work with a collaborative, ambitious team that values innovation and impact.
- Competitive compensation and room to grow as we scale.
- Collaborative, values-driven culture.
- Hiring Questions:
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- Have you personally set up and optimised campaigns in both LinkedIn Campaign Manager and Google Ads in the last 18 months (not just strategy/briefing)?
- Describe in 3 sentences your last campaign - goal, setup, result.
- How would you set up Google Ads to optimize qualified opportunities (not just raw form fills)? Name the data you capture at submit and how you pass later opportunity/deal stages back into Google Ads.
- Name 1–2 events (online/offline) where you owned onsite execution and shipped post-event outreach, and describe in a few sentences what your responsibilities were.
- What’s your English level (written & spoken)?
- Where are you based?
- What is your salary expectation?
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- Qualifications & Experience
- 1.5-3 years in B2B marketing with hands-on LinkedIn Campaign Manager and Google Ads experience.
- Working knowledge of GA4, Google Tag Manager, CRM (HubSpot or similar), Zapier; confident with Sheets.
- Event execution experience (logistics, vendors, lead capture & follow-up).
- Understanding of SMM principles.
- English - C1 spoken & written.
- Nice to have: Basic design skills (Canva/Figma), simple HTML/GTM triggers, Looker Studio experience and hands-on email-marketing experience.
- Bonus: familiarity with Trust & Safety/content moderation field is a plus.
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