Digital Marketing Specialist

Job Requirements

Job Title: Digital Marketing Specialist

Company Name: Abhay Education Pvt Ltd

Location: Dhanbad, Jharkhand

Salary: ₹15,000 - ₹20,000 a month

Employment Type: Full-time

Job Description

Position Overview:

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team at Abhay Education Pvt Ltd. As a Digital Marketing Specialist, you will play a key role in developing and executing digital marketing strategies to enhance our online presence, drive brand awareness, and generate leads. We are looking for a candidate who possesses a strong understanding of digital marketing channels, is data-driven, creative, and has a proven track record of delivering successful digital campaigns.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive brand awareness, increase website traffic, and generate qualified leads.
• Manage and optimize digital advertising campaigns across various platforms, including search engines (Google Ads), social media (Facebook, Instagram, LinkedIn), and display networks.
• Conduct thorough keyword research and perform on-page and off-page search engine optimization (SEO) to improve organic search rankings and drive targeted traffic.

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• Create engaging and persuasive content for digital marketing channels, including the website, blog, social media, email marketing, and digital ads.
• Monitor, analyze, and report on key performance indicators (KPIs) to track campaign effectiveness and make data-driven recommendations for optimization.
• Utilize marketing automation tools to develop and execute email marketing campaigns, lead nurturing workflows, and customer segmentation strategies.
• Stay up to date with the latest trends and best practices in digital marketing, including emerging technologies, tools, and platforms.
• Collaborate with cross-functional teams, including designers, developers, and content creators, to ensure consistent brand messaging and a seamless user experience across all digital touchpoints.
• Conduct market research and competitor analysis to identify opportunities and make recommendations for improving digital marketing initiatives.
• Monitor and manage online reputation by responding to customer reviews and feedback on various digital platforms.
  
  

Qualifications

• Graduation from any field
• Proven working experience in digital marketing, with a strong track record of managing successful digital campaigns.
• In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and digital advertising.

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• Proficiency in using digital marketing tools and platforms, such as Google Ads, Google Analytics, SEO tools, marketing automation software, and social media management tools.
• Strong analytical skills with the ability to interpret data, draw actionable insights, and optimize campaigns based on performance metrics.
• Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate digital marketing strategies and results.
• Creative mindset with the ability to think outside the box and develop innovative digital marketing campaigns.
• Strong project management and organizational skills, with the ability to manage multiple projects and prioritize tasks effectively.
• Up-to-date with the latest trends and best practices in digital marketing and a passion for staying ahead in a fast-paced and ever-changing industry.
• Experience in B2B marketing or relevant industry knowledge would be a plus.
  
  

FAQs

Q: What is the salary range for this position?

A: The salary range for the Digital Marketing Specialist position is ₹15,000 - ₹20,000 per month.

Q: What are the benefits offered?

A: The benefits offered include leave encashment, paid sick time, and paid time off.

Q: Is prior experience required for this role?

A: Yes, we require a minimum of 1 year of experience in digital marketing for this role.

Q: What qualifications are preferred for this position?

A: Graduation from any field is required, and a bachelor's degree is preferred.

Q: What type of employment is available for this role?

A: This is a full-time, regular/permanent position.

Q: What are the working hours for this position?

A: The working hours for this position are during the day shift with a fixed schedule.

Q: Is relocation necessary for this role?

A: Yes, the candidate must be able to reliably commute to Dhanbad, Jharkhand or plan to relocate before starting work.

If you are a self-driven, results-oriented digital marketer who thrives in a dynamic and collaborative environment, we would love to hear from you. Join our team at Abhay Education Pvt Ltd and contribute to our digital marketing efforts to drive business growth and success.