Senior Marketing Manager, Demand Generation & Product Marketing (Remote, US East Coast Preferred)

Senior Marketing Manager - Demand Generation and Product Marketing

Remote (US East Coast preferred)

Full-Time

About the Opportunity

We are partnering with a high-growth, Series B data infrastructure company that is scaling its go to market function and investing in marketing as a core growth driver.

The business has strong product traction, an engaged technical audience, and consistent product innovation. The next step is building a structured, campaign-driven marketing engine that converts that interest into predictable, qualified pipeline.

This is a senior, hands-on role where you will own both demand generation and product marketing, with the opportunity to build the function from the ground up.

What You Will Do

Demand Generation

• Build and scale multi-channel demand generation campaigns from strategy through execution and measurement
• Develop programs that generate high-quality pipeline aligned to the target ICP
• Own lifecycle marketing including email strategy, newsletters, and nurture sequences
• Identify and activate new channels across developer and technical audiences such as newsletters, communities, and sponsorships
• Introduce and scale paid channels where relevant

Product Marketing

• Define and evolve core messaging, positioning, and value propositions

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• Connect product launches into cohesive narratives that support pipeline generation
• Build and refine a structured product launch framework tied to revenue outcomes
• Create content across formats including technical blogs, email, social, and sales enablement materials
• Partner closely with sales to ensure marketing efforts translate into real opportunities

Analytics and Infrastructure

• Own HubSpot including lifecycle stages, workflows, lead scoring, and reporting
• Build attribution across channels and campaigns
• Define key metrics including MQL, SQL, and conversion rates
• Report on performance and use data to guide prioritization and optimization

What We Are Looking For

• 5 to 8 years of B2B marketing experience
• Experience in developer tools, data infrastructure, or technical SaaS environments
• Proven ability to run demand generation campaigns end to end
• Strong writing skills with the ability to communicate to technical audiences
• Hands-on experience with HubSpot and marketing systems
• Comfortable operating independently and owning a function

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• Experience with product-led growth and developer buying journeys
• Strong use of AI tools within marketing workflows

Preferred Experience

• Experience marketing to data engineers or technical buyer personas
• Familiarity with real-time data infrastructure or modern data stack technologies
• Experience building or engaging developer communities
• Background in a company transitioning from product-led to more sales-driven growth

Additional Information

• Fully remote with flexible working hours
• Open to candidates based in the US or Europe, with preference for US market familiarity

Why This Role

• Opportunity to own and build a critical marketing function
• High visibility and direct impact on company growth
• Strong product traction with clear market opportunity
• Environment that values ownership, execution, and speed