Drive user acquisition and platform adoption among real estate investors through growth marketing strategies, campaigns, and community engagement. Develop and execute acquisition campaigns, build and manage paid advertising campaigns, and create content strategies around investor pain points. Proven expertise in growth marketing and customer acquisition and retention strategies is required.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
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Company Overview
FlipOps is an automated, all-in-one platform for real estate investors. The platform helps discover distressed properties, score them by seller motivation, skip trace owners, and manage deals through close, replacing 4-6 tools with one system. It is built for wholesalers, flippers, and buy-and-hold investors.
Position Title: Growth Marketing Manager
Role Overview
FlipOps is looking for a Growth Marketing Manager to drive user acquisition and platform adoption among real estate investors, including wholesalers, fix-and-flip operators, and BRRRR investors.
This role sits at the intersection of product marketing, demand generation, and community engagement within the real estate investing space. It requires an understanding of how investors discover, evaluate, and adopt new software through peer recommendations, community validation, and hands-on trial.
What You'll Do
- Develop and execute acquisition campaigns targeting wholesalers, flippers, and BRRRR investors across paid channels, organic content, community marketing, and partnership programs.
- Build and manage paid advertising campaigns on Facebook REI groups, YouTube investor education content, Google tool comparison searches, and Instagram.
- Create content strategies around investor pain points such as fragmented tool stacks, skip tracing costs, pipeline management, and follow-up systems.
- Position FlipOps through blog posts, video scripts, and social content.
- Design and optimize the user onboarding funnel from ad click through trial activation.
- Measure drop-off points and improve conversion at each stage of the funnel.
- Develop referral and affiliate programs tailored to the investor community.
- Build competitive positioning content comparing FlipOps against tools investors currently use, including PropStream, BatchLeads, REsimpli, InvestorFuse, Podio, DealMachine, and Privy.
- Manage event marketing presence at REI meetups, conferences, masterminds, and online summits.
- Support booth strategy, speaking opportunities, and post-event follow-up sequences.
- Track and report on growth metrics including CAC by channel, trial-to-paid conversion rate, activation milestones, payback period, and LTV by investor segment.
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Qualifications
- Proven expertise in growth marketing and customer acquisition and retention strategies.
- Strong skills in marketing analytics and web analytics, with experience using data to inform decision-making.
- Experience in project management, with the ability to lead cross-functional teams and manage multiple initiatives.
- Proficiency in marketing automation tools and technologies.
- Exceptional organizational and communication skills.
- Ability to work independently and thrive in a remote work environment.
- Familiarity with real estate or investment tools is a plus.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
You Might Be a Fit If
- You have run growth or demand generation for a SaaS product targeting real estate professionals, such as investors, agents, lenders, or adjacent audiences.
- You have managed paid campaigns on Facebook and YouTube targeting real estate investors.
- You have built content marketing programs around investor education topics such as deal analysis, skip tracing, lead generation, and pipeline management.
- You have worked with or marketed against tools like PropStream, BatchLeads, REsimpli, InvestorFuse, or Podio.
- You have designed referral or affiliate programs for a niche SaaS product where community trust matters more than brand awareness.
- You understand the REI content ecosystem, including BiggerPockets, YouTube investor channels, Facebook REI groups, and local REIA chapters.
- You have optimized a product-led growth funnel where activation metrics matter more than traditional marketing-qualified leads.
- You can operate across strategy and execution, from writing ad copy to analyzing cohort data and presenting growth metrics to leadership.
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Bonus Points
- Personal experience as a real estate investor.
- Experience marketing to investors who use VAs.
- Familiarity with SEO strategies for proptech and real estate investing keywords.
- Background in partnership marketing with complementary services such as hard money lenders, title companies, coaching programs, or investor education platforms.
- Experience with event sponsorship ROI tracking at REI conferences and local meetups.
Compensation
$68,000-$76,000. Remote-friendly.
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