Marketing Director

About the Opportunity

A fast-growing hospitality and restaurant group is seeking a dynamic and creative Marketing Director to lead brand strategy and marketing execution across a diverse portfolio of hospitality concepts.

The organization operates multiple restaurant concepts, a brewery, hospitality properties, and beverage brands, with continued expansion plans including new markets, acquisitions, and broader distribution growth. This is a high-impact leadership opportunity for a marketing professional who thrives in entrepreneurial environments and wants to help modernize and scale a growing hospitality platform.

The ideal candidate is a forward-thinking hospitality marketer with strong digital and social media expertise, a passion for brand storytelling, and the ability to drive guest engagement through innovative campaigns and community-focused initiatives.

Key Responsibilities

Brand Strategy & Marketing Leadership

• Lead marketing strategy and execution for a multi-unit restaurant portfolio
• Develop and maintain strong, differentiated brand identities across concepts
• Create modern marketing initiatives that drive guest traffic, engagement, and revenue growth
• Oversee brand positioning, messaging, and creative direction across all channels
• Partner with leadership on long-term growth and expansion initiatives

Digital Marketing & Social Media

• Lead social media strategy, content planning, and audience engagement initiatives
• Develop innovative digital campaigns that increase brand awareness and guest loyalty
• Improve online presence, digital storytelling, and customer engagement
• Monitor trends, analytics, and campaign performance to optimize marketing effectiveness

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• Manage reputation strategy including guest reviews, responses, and online brand perception

Community Engagement & Events

• Develop local marketing initiatives and community partnerships
• Support restaurant events, promotions, activations, and experiential campaigns
• Create strategies that connect brands with local communities and tourism markets
• Drive awareness through grassroots marketing and hospitality-focused collaborations

Creative Development

• Collaborate with internal teams and external partners on creative assets and campaigns
• Oversee photography, digital content, promotional materials, and brand communications
• Bring fresh, innovative ideas to modernize marketing efforts and improve customer engagement

Leadership & Collaboration

• Work cross-functionally with operations, executive leadership, and marketing partners
• Support evolving marketing department structure and future scalability
• Help build systems, processes, and marketing infrastructure to support company growth

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• Contribute to a collaborative, entrepreneurial, and growth-focused culture

Qualifications

• 5+ years of marketing leadership experience in hospitality, restaurants, hotels, or lifestyle brands
• Strong background in:
• Social media marketing
• Digital engagement
• Brand development
• Community/event marketing
• Reputation management
• Experience leading creative campaigns and customer-facing marketing initiatives
• Strong understanding of modern hospitality marketing trends and guest engagement strategies
• Excellent communication, organizational, and project management skills
• Entrepreneurial mindset with the ability to thrive in a fast-paced growth environment
• Bachelor’s degree in Marketing, Communications, or related field preferred

Preferred Background

• Multi-unit restaurant or hospitality group experience

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• Experience with lifestyle, tourism, brewery, or experiential brands
• Relocation interest and enthusiasm for Alaska lifestyle and culture
• Growth-stage company experience strongly preferred

Ideal Candidate Profile

The ideal candidate is:

• A modern hospitality marketer and brand builder
• Creative, strategic, and highly adaptable
• Comfortable wearing multiple hats in an evolving organization
• Passionate about hospitality, storytelling, and guest engagement
• Excited by growth opportunities and career advancement potential
• Open to relocation and long-term career development within an expanding company

Why This Opportunity

• High-growth hospitality organization with expansion plans
• Opportunity to shape and modernize marketing strategy across multiple brands
• Significant career growth potential as the company expands
• Entrepreneurial leadership environment with strong executive visibility
• Unique lifestyle opportunity in Alaska with outdoor and adventure-driven culture