SEO Analyst

Company Description

Socratik is a transparent, relationship-driven SEO firm with a focus on delivering measurable results and maximizing ROI for clients. Our human-focused, data-driven approach seamlessly integrates with client teams to provide efficient solutions tailored to unique needs. As a fully remote organization, Socratik’s team collaborates across the US, offering innovative SEO strategies to help businesses thrive.

Role Description

This is a full-time remote role for a SEO Analyst. The SEO Analyst will be responsible for performing keyword research, analyzing web traffic data, optimizing on-page content, and implementing link-building strategies. Additionally, the role involves monitoring web analytics, identifying opportunities for improvement, and supporting broader marketing initiatives.

You would be a great fit for this role if:

• You have 2+ years of experience in SEO
• You’re proficient with Google Analytics and Google Search Console
• You’re competent in Microsoft Excel and other various SEO software such as SEMRush, Ahrefs, and/or Screaming Frog/DeepCrawl/Sitebulb
• You want to grow your SEO knowledge with a company committed to educating and advancing employees 
• Your attention to detail is outstanding
• You quality control your own work and take pride in the high level of professionalism and quality you put into your work
• You are great at building relationships with almost anyone  
• Your organizational skills are something you pride yourself on
• You are a self starter and are always looking to grow your knowledge 
• You're enjoy the challenge of handling multiple conversations/tasks/projects at the same time 
• You are known as someone with strong follow-through, and you hate leaving tasks incomplete 
• You're upbeat, positive and love both a team environment and the ability to work independently

Roles and Responsibilities 

SEO Support and Development 

• Performs keyword research for client accounts to support forming keyword strategies
• Completes keyword research for new content and blog topic ideation (that also speaks to the client’s business objectives)
• Tackles ad-hoc keyword research requests from clients
• Develops clear on-page optimization recommendations for all accounts based on keyword research, including URLs, page titles, meta descriptions, H1s, keyword seeding, internal links, and alt attributes. 
• Applies updates to copy when necessary.
• Execute various technical SEO tasks including but not limited to supporting redirect file development, resolving crawling/indexation issues, XML sitemap optimization, schema markup, etc.
• Conduct technical SEO audits for SEO accounts
• Support link building efforts for client accounts 
• Track and report on the performance of target pages of link-building campaigns. 
• Perform backlink analysis as well as competitive backlink analysis

Content Marketing

• Performs competitor analysis to develop impactful content marketing strategies and campaigns for clients 
• Supports content marketing strategy for all accounts and personas. 
• Completes keyword research to come up with new content topics. 
• Develop comprehensive SEO content briefs 
• Provide an SEO review for completed articles or blogs 
• Consistently analyze and monitor content performance, coming up with solutions to address any issues or areas to improve the content 

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• Perform content and internal linking audits and deliver high-quality and actionable recommendations to drive more results from existing content
• Track impact of SEO and content projects to ensure SEO milestones and goals are met and provide recurring progress reports to Marketing and Product Marketing teams

Client Communication and Reporting 

• Attend and support client status calls, providing context to the completed work and deliverables
• Monthly reporting. Provide ongoing SEO and website performance metrics analysis, incorporating data into monthly (or any) reports and analysis with detailed insights and recommendations for accounts that SEO Analyst owns. 
• Develop actionable and insightful reporting that speaks to KPIs, SEO goals and objectives
• Monitor client performance on a consistent basis and provide actionable recommendations to the SEO team

Qualifications 

• Proficient with Google Analytics & Google Search Console
• Competent in Microsoft Excel
• Various SEO software
• SEMRush
• Ahrefs
• AEO / GEO familiarity with tools such as Peec, Profound, AirOps
• Screaming Frog/DeepCrawl/Sitebulb
• 2-3 Years of SEO Experience
• Hour allocation is 90% billable

Annual Salary Range: $55,000-$68,000