Digital Marketing Manager (DTC eCommerce)

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AI Summary

We're seeking a Digital Marketing Manager to lead our marketing efforts for a fast-growing DTC wellness brand. You'll manage agency performance across Meta, Google, YouTube, and CTV, own Klaviyo and Shopify execution, and leverage AI tools to enhance workflows. This is a hands-on role with significant ownership and a seven-figure budget.

Key Highlights
Lead marketing efforts for a fast-growing DTC wellness brand
Manage agency performance across Meta, Google, YouTube, and CTV
Own Klaviyo and Shopify execution end to end
Leverage AI tools to enhance workflows and automate processes
Seven-figure budget and significant ownership
Key Responsibilities
Manage agency performance across Meta, Google, YouTube, and CTV
Own Klaviyo and Shopify execution end to end
Leverage AI tools to enhance workflows and automate processes
Question data and numbers before acting on them
Write high-AOV product content with accuracy and trust driving purchase decisions
Technical Skills Required
Klaviyo Shopify Admin GA4
Benefits & Perks
Up to $115,000 base salary
Competitive benefits
Generous PTO
Great Place to Work certification
Nice to Have
AI fluency in building workflows or automating processes

Job Description


Digital Marketing Manager |100% Remote | Wellness / DTC eCommerce | $115K


We're recruiting for a Digital Marketing Manager role at a fast-growing DTC wellness brand. They doubled revenue last year, are scaling marketing spend significantly, and this is hire number two in a two-person marketing department, so your read on data and agency performance goes directly to the founders. Small team by design, seven-figure budgets, real ownership.


This is not a pure execution role and not a pure strategy role, the person who owns the execution layer is expected to question numbers, manage a performance agency across Meta, Google, YouTube, and CTV, and own Klaviyo and Shopify execution end to end. AI fluency is a genuine differentiator here; if you've built workflows or automated processes with AI tools, that's a meaningful plus.


If that sounds like a fit, apply now!


Location: Fully Remote, Continental U.S. (Pacific time zone preferred; East Coast considered) Compensation: Up to $115,000 base DOE | Competitive benefits | Generous PTO | Great Place to Work 2025–2026


Must-Have Qualifications:

  • 3–5+ years in DTC ecommerce marketing with hands-on campaign and content execution — in-house brand side, not agency
  • Klaviyo proficiency: flows, segmentation, reporting; able to evaluate agency execution independently
  • Shopify Admin fluency: discounts, gift-with-purchase, promotional QA without supervision
  • Analytical rigor: GA4 beyond surface dashboards; instinct to question data before acting on it
  • AI tool integration in your actual workflow — not copy editing or brainstorming, but building systems, automating processes, or solving real operational problems
  • Strong writing for high-AOV product content where accuracy and trust drive purchase decisions


**U.S. citizens and permanent residents welcome. Unable to provide sponsorship at this time.**


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