Meta & Google Ads Specialist (Full-time, Remote)

Location: 100% Remote (LATAM-based) 

Schedule: Full-time

Hours: West Coast Time Hours (Pacific Time) 

Experience: 5+ years in PPC management 

Rate: 7 million COP per month (independent contract)

We are seeking an experienced and results-driven Meta & Google Ads Specialist to lead and scale our paid advertising efforts. This is not just an administrative role. We need a high-level strategist with a strong analytical mindset and a proven track record of delivering measurable ROI.

The ideal candidate is comfortable managing significant budgets, optimizing full-funnel strategies, and driving growth through data-driven decisions. You will act as a proactive partner, continuously testing and improving campaigns in a fast-paced environment.

• Campaign Strategy & Execution: Plan, launch, and manage full-funnel paid campaigns (awareness, retargeting, and conversion) across Meta and Google Ads.

• Performance Optimization: Analyze campaign performance based on KPIs such as CPA, ROAS, CTR, and conversion rates to maximize ROI.

• A/B Testing & Scaling: Conduct rigorous testing on creatives, audiences, and landing pages to identify and implement scaling opportunities.

• Analytics & Reporting: Track and report on campaign performance using Google Analytics, Meta Ads Manager, and reporting dashboards.

• Creative Collaboration: Work with creative and marketing teams to develop high-performing ad assets that align with overall business goals.

• Industry Leadership: Stay updated on platform changes, trends, and best practices to ensure our campaigns remain competitive.

• Expert Experience: 5+ years of hands-on experience managing PPC campaigns with documented results in ROAS and CPA improvements.

• Technical Proficiency: Mastery of Meta Ads Manager, Google Ads, and Google Analytics.

• Analytical Skills: Strong ability to translate complex data into actionable strategies and clear performance reports.

• Education & Growth: Proactive mindset with a commitment to continuous testing and improvement.

• Preferred Background: Experience in financial services, lead generation, or eCommerce is highly valued.

• Results-Driven: You are focused on performance and achieving measurable growth targets.

• Accountable: You take full ownership of campaign results and budget management.

• Detail-Oriented: You have a sharp eye for analytical data and campaign precision.

• Independent: You have the ability to work effectively in a remote, fast-paced environment with minimal supervision.

To be considered, candidates must provide examples of past campaigns, including: 

• Ad spend managed 
• ROAS/CPA results achieved 
• Specific case studies or performance summaries