Performance Marketing Specialist

BGC Group Malaysia
Remote
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AI Summary

We're looking for a Performance Marketing Specialist to join a dynamic regional team. The role involves managing and optimizing paid campaigns across various platforms. Key responsibilities include monitoring campaign performance, improving ROI, and working closely with marketing and creative teams.

Key Highlights
Manage and optimize paid campaigns
Monitor campaign performance and improve ROI
Work closely with marketing and creative teams
Key Responsibilities
Manage and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok & other platforms
Monitor campaign performance and improve ROI through data-driven strategies
Use Google Analytics & Google Tag Manager for tracking and reporting
Conduct A/B testing for ads and landing pages to improve conversions
Work closely with marketing & creative teams on campaign execution
Prepare performance reports and actionable insights for stakeholders
Technical Skills Required
Google Ads Meta LinkedIn TikTok Google Analytics Google Tag Manager
Benefits & Perks
Remote work
Strong communication skills

Job Description


We’re looking for a Performance Marketing Specialist with strong experience in Google Ads and paid digital campaigns to join a dynamic regional team.


Key Responsibilities:

• Manage and optimise paid campaigns across Google Ads, Meta, LinkedIn, TikTok & other platforms

• Monitor campaign performance and improve ROI through data-driven strategies

• Use Google Analytics & Google Tag Manager for tracking and reporting

• Conduct A/B testing for ads and landing pages to improve conversions

• Work closely with marketing & creative teams on campaign execution

• Prepare performance reports and actionable insights for stakeholders


Requirements:

• Hands-on experience in performance marketing / paid media

• Strong knowledge in Google Ads (preferred over social media ads)

• Familiar with Google Analytics & GTM

• Analytical, independent, and detail-oriented

• Strong communication skills and comfortable working remotely with SG team


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