Marketing & Content Operations Manager - Subscription Growth

About

Role summary

The Marketing & Content Operations Manager designs, launches, and runs a semi-automated, multi-channel lead-generation and content-marketing program for BuildingGreen.com and LEEDuser.com. They own the marketing technology stack, the content publishing cadence, lead routing and segmentation logic, and the performance dashboard — turning a quarterly publication and a large contact base into a measurable subscription-growth engine.

Key responsibilities

• Build and operate lead-generation flows across Salesforce, Pardot, and Apollo (land-and-expand, net-new ICP, cross-promotion).
• Design and run the content cadence: every-other-day social (LinkedIn, Instagram via Later) and weekly/monthly/quarterly email, with batched human review.
• Own lead scoring, the AE manual-engagement trigger inputs, and audience segmentation (including status-driven re-segmentation).
• Manage the subscription funnel (free → paid), ensuring messaging routes correctly by segment.
• Own the Salesforce dashboard: lead-source, customer, AE, and content KPIs; run human-assisted A/B optimization.
• Steward email deliverability and compliance (domain warming, CASL/GDPR-aware suppression, the 400k gradual warm-in).
• Coordinate with the Salesforce admin and Drupal developer on integrations and the data sync.

Required qualifications

• 3–6+ years in marketing operations, demand generation, or growth marketing, ideally for a subscription/membership or publishing business.
• Hands-on Pardot (Account Engagement) expertise — building Engagement Studio programs, dynamic lists, scoring, and landing pages independently.
• Salesforce fluency — campaigns, reports, dashboards, and how CRM data drives segmentation.
• Demonstrated email marketing competence including deliverability fundamentals (domain warming, suppression, opt-in/consent law awareness: CAN-SPAM, CASL, GDPR).
• Social media scheduling and content repurposing experience (LinkedIn + Instagram; a scheduler such as Later/Buffer/Sprout).
• Comfort with marketing analytics and attribution — defining KPIs and reading a funnel end to end.

Preferred / nice-to-have

• Apollo or comparable enrichment/sales-engagement tooling.
• Familiarity with Drupal or a CMS-backed content/subscription model.
• Editorial sensibility — able to shape authored long-form content into channel-appropriate copy without diluting it.
• Experience in AEC, sustainability, or a technical/professional publishing field.
• Basic comfort with low-code automation (Zapier/Workato-class tools).

Success in the first 6 months

• Branch 3 (cross-promotion) live with proven write-back; content cadence running with batched review.
• Dashboard reporting lead-source, customer, and content KPIs against baselines.
• 400k warm-in underway without deliverability degradation; 80k opt-in list in active content cadence.

Benefits

• 100% Remote Work
• 100% Flexible Hours
• 50% Medical Copay
• 5% 401(k) Match After 1 Year
• Unlimited PTO (Sick Days)
• Guaranteed Annual Increases
• Support for Continuous Education
• End-of-year Employee Bonus Program