Director, Field Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Field Marketing in United States.

This is a high-impact leadership opportunity for a strategic and results-driven marketing professional passionate about driving measurable pipeline growth through field marketing initiatives. In this role, you will lead North American field marketing strategy across enterprise, mid-market, commercial, channel, and federal segments within a rapidly evolving cybersecurity environment. You’ll collaborate closely with sales, SDRs, channel teams, and demand generation leaders to design integrated programs that directly influence revenue outcomes. The position combines strategic planning, team leadership, partner engagement, and performance analytics in a fast-paced remote-first culture. Ideal candidates thrive in highly collaborative environments, bring a data-driven mindset, and know how to turn marketing investments into scalable business growth. This role offers the opportunity to shape regional go-to-market execution while working at the forefront of innovative cybersecurity solutions.

Accountabilities

• Develop and lead the North America field marketing strategy focused on pipeline generation, revenue growth, and territory expansion across multiple business segments.
• Manage and mentor field and channel marketing teams, fostering accountability, collaboration, and performance excellence.
• Align closely with sales leadership to ensure field programs support pipeline priorities, account coverage strategies, and revenue objectives.
• Design and execute integrated field programs including executive dinners, roadshows, conferences, webinars, roundtables, and bespoke customer events.
• Build and strengthen co-marketing initiatives with alliance partners, distributors, VARs, and channel organizations to drive indirect pipeline growth.
• Establish and monitor cost-per-opportunity (CPO) benchmarks and performance metrics to optimize marketing investment efficiency.
• Partner with SDR, ABM, digital, and demand generation teams to create coordinated pre-event and post-event engagement strategies.
• Analyze campaign and event performance data, delivering actionable insights and recommendations to leadership teams.
• Oversee regional field marketing budgets, ensuring strategic allocation of resources toward high-impact initiatives with measurable ROI.
• Represent the field marketing function during pipeline reviews, strategic planning discussions, and cross-functional collaboration efforts.
  
  

Requirements

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• 8+ years of B2B field marketing experience, including leadership responsibilities in high-growth SaaS or cybersecurity environments.
• Proven success driving measurable pipeline and revenue impact through field marketing and integrated demand generation programs.
• Strong expertise in pipeline-focused marketing strategies, event ROI analysis, SDR alignment, and budget optimization.
• Experience managing partner and channel marketing programs, including MDF utilization, co-branded initiatives, and indirect pipeline attribution.
• Ability to lead cross-functional collaboration across sales, demand generation, ABM, product marketing, and channel teams.
• Demonstrated experience managing and developing high-performing marketing teams.
• Strong understanding of enterprise marketing motions across multiple customer segments including enterprise, mid-market, commercial, and customer expansion programs.
• Excellent communication and presentation skills with the ability to translate technical cybersecurity concepts into compelling field campaigns.
• Proficiency with Salesforce and marketing attribution tools for pipeline tracking and campaign measurement.
• Highly organized with the ability to manage multiple stakeholders, regions, and initiatives simultaneously.
• Experience in cybersecurity, DevSecOps, ABM environments, or federal/public sector marketing is considered a strong advantage.
• Willingness to travel up to 40% for events, meetings, and industry engagements.
  
  

Benefits

• Competitive base salary ranging from $211,000 to $235,000 annually

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• Potential eligibility for equity or stock option packages
• Comprehensive medical, dental, and vision insurance for employees and families
• Flexible vacation and generous parental leave policies
• Fully remote work environment with strong work-life balance
• Career growth and leadership development opportunities
• Collaborative, innovative, and inclusive company culture
• Exposure to cutting-edge cybersecurity technologies and industry-leading initiatives
• Opportunity to work alongside highly experienced cybersecurity and technology professionals.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.