AI Summary
Lead brand performance strategy for B2B SaaS and tech companies. Manage paid social accounts and develop brand assets. Drive client satisfaction and growth.
Key Highlights
Client account management
Brand strategy and asset development
Organic social service design
Key Responsibilities
Manage day-to-day paid social accounts for a portfolio of mid-market and enterprise B2B SaaS and tech companies
Optimize accounts to client business objectives
Own and present quarterly business reviews (QBRs) and State of Today's to clients
Serve as a trusted strategic advisor to clients
Help design and execute the Build Inevitability framework to help clients become the de facto solution for their ICP
Develop overarching brand performance strategy for clients
Build out brand assets such as use case videos, thought leadership ads, and zero-click content designed to generate trust and credibility and drive audience engagement
Incorporate automation and AI workflows to streamline brand content development
Design and launch Obility's organic social service offering for clients
Establish better than best practices for B2B organic social on LinkedIn, Meta, and Reddit, and build scalable workflows to support client delivery
Technical Skills Required
Benefits & Perks
Base salary and profit share
25 paid days off in the first year
9 paid holidays
Fully remote work policy
4.5-day work week
100% employer-paid health insurance
3% employer contribution to 401(k)
12 weeks paid family/parental leave
20 days paid sabbatical after 7 years
Job Description
What We're Looking For
The Director of Brand Performance is a strategic leader and hands-on practitioner who brings deep expertise in paid and organic social and a visionary approach to building brand presence for B2B SaaS and tech companies. As a member of Obility's Leadership Team, this individual reports directly to the CEO and plays a critical role in shaping how Obility's clients build awareness, generate demand, and grow their brands across LinkedIn, Meta, and Reddit.
Responsibilities
Client Account Management
- Manage day-to-day paid social accounts (LinkedIn Ads, Meta Ads, Reddit Ads) for a portfolio of mid-market and enterprise B2B SaaS and tech companies
- Optimize accounts to client business objectives including pipeline, MQLs, cost per opportunity, and revenue
- Own and present quarterly business reviews (QBRs) and State of Today's to clients, including senior leaders and C-suite stakeholders
- Serve as a trusted strategic advisor to clients, proactively surfacing opportunities and recommendations
- Help design and execute the Build Inevitability framework to help clients become the de facto solution for their ICP
- Develop overarching brand performance strategy for clients, including assessment of existing creative assets used in awareness and demand creation campaigns
- Build out brand assets such as use case videos, thought leadership ads, and zero-click content designed to generate trust and credibility and drive audience engagement
- Incorporate automation and AI workflows to streamline brand content development (e.g. Claude to Canva/Figma to create ads for different audiences)
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- Design and launch Obility's organic social service offering for clients, including strategy frameworks, content planning processes, reporting templates, and service documentation (The Obility Way)
- Establish better than best practices for B2B organic social on LinkedIn, Meta, and Reddit, and build scalable workflows to support client delivery
- Develop and execute an internal strategy for creating demand for Obility via LinkedIn, Meta, and Reddit
- 75%+ client retention trailing 12 months
- Client satisfaction scores of 8 or above per quarter
- Successful launch of Obility's organic social service offering
- Year-over-year and/or quarter-over-quarter improvement in client brand performance metrics (MQLs, pipeline contribution, cost per opportunity, brand engagement)
- Measurable growth in Obility's own LinkedIn, Meta, and Reddit presence and inbound demand
- Positive 360 feedback from team members and CEO each quarter
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- 6+ years of digital marketing experience with a strong focus on organic and paid social and B2B demand generation
- Demonstrated experience developing brand strategy and creative asset frameworks for B2B companies, including video, thought leadership, and zero-click content formats
- Proven track record managing paid social accounts for mid-market or enterprise B2B SaaS or tech clients
- Demonstrated initiative building workflows and skills within Claude or other LLM
- Strong presentation and communication skills, including experience presenting to director-level and C-suite executives
- Base salary and profit share
- 25 paid days off in your first year plus 9 paid holidays
- Fully remote work policy, 4.5-day work week
- 100% employer-paid health insurance, 3% employer contribution to 401(k)
- 12 weeks paid family/parental leave, 20 days paid sabbatical after 7 years
- Regular virtual team events and once or twice yearly in-person company gatherings
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