Senior Director of Marketing and Growth Strategy

Pay: $125,000.00 - $150,000.00 per year

Why This Is a Great Opportunity

• Step into a true senior leadership role with a respected commercial construction company entering its next phase of growth.
• Own marketing strategy, brand positioning, market visibility, and growth initiatives tied directly to measurable business outcomes.
• Work closely with executive leadership, preconstruction, operations, and business development to help win more of the right opportunities.
• Lead strategy around market expansion, pursuit positioning, brand differentiation, qualified opportunity generation, and executive-level marketing initiatives.
• Help shape how the company is positioned in the construction/AEC market before formal procurement begins.
• Join a company that offers bonus potential, strong benefits, retirement contributions, PTO, paid holidays, and relocation assistance for the right candidate.

Location: This role is based in Anchorage, Alaska. On-site is strongly preferred for this senior leadership role, but a hybrid arrangement may be considered for an exceptional candidate. Relocation assistance may be available.

Note: This is not a traditional communications, PR, content, social media, or proposal production role. Qualified candidates must have senior marketing/growth leadership experience tied to business development, market positioning, pursuit strategy, pipeline influence, and measurable growth outcomes, ideally within construction, AEC, engineering, architecture, real estate development, or a closely related industry.

About Us

We are a long-standing commercial construction company with deep roots in Alaska and a strong reputation for cooperation, innovation, accountability, and delivering an excellent construction experience. Our team is entering an exciting growth phase and is seeking a strategic marketing leader who can elevate our market position, strengthen our brand, support business development, and help drive measurable growth. Confidential Employer.

Job Description

• Lead company-wide marketing, growth, communications, branding, and market positioning strategy.
• Develop and execute growth-focused marketing initiatives tied to measurable business outcomes, qualified opportunities, market expansion, RFP invitations, and pursuit success.
• Partner closely with executive leadership, business development, preconstruction, and operations to support client targeting and early-stage opportunity positioning.
• Strengthen pursuit strategy, messaging, differentiation, and proposal win rates through executive-level marketing leadership.
• Lead market intelligence and competitive analysis to identify trends, opportunities, emerging markets, and positioning advantages within the construction and AEC industries.
• Build and maintain a compelling brand identity across company platforms, campaigns, communications, and affiliated entities.
• Oversee digital presence, website strategy, SEO, social media, content, photography, videography, digital advertising, and campaign performance.
• Ensure proposals and presentations clearly communicate the company’s value proposition, culture, capabilities, and differentiators.
• Develop marketing initiatives that showcase projects, employees, culture, safety, community involvement, and industry leadership.
• Collaborate with HR and leadership on employer branding, recruiting visibility, employee engagement, and internal communications.
• Manage external agencies, creative vendors, PR firms, photographers, media partners, and marketing consultants.
• Develop dashboards and reporting tools to measure marketing effectiveness, campaign performance, qualified leads, RFP invitations, engagement metrics, and contribution to business growth.

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• Lead cross-functional marketing initiatives at scale while fostering accountability, innovation, collaboration, and continuous improvement.
• Stay current on emerging marketing trends, AI tools, communication technologies, and strategies that differentiate the company in a competitive marketplace.

Qualifications

• 5+ years of marketing, growth, branding, communications, or advertising experience.
• 3+ years of senior marketing leadership, strategic marketing management, or growth leadership experience.
• Demonstrated experience tying marketing strategy to business development, pursuit strategy, pipeline influence, revenue growth, market expansion, or measurable business outcomes.
• Experience supporting executive leadership, business development teams, pursuit strategy, client targeting, or market positioning.
• Experience in construction, AEC, engineering, architecture, real estate development, or a closely related project-based industry is strongly preferred.
• Experience leading integrated marketing campaigns across digital and traditional channels.
• Experience managing social media, website strategy, SEO, content, analytics, brand messaging, and digital marketing tools.
• Experience with tools such as HubSpot, Google Analytics/GA4, WordPress, SEO platforms, Adobe Creative Suite, Canva, or similar platforms.
• Strong executive communication, writing, storytelling, presentation, brand strategy, and cross-functional leadership skills.
• Bachelor’s degree in Marketing, Communications, Business Administration, Graphic Design, Journalism, or a related field preferred; relevant experience may be considered in lieu of formal education.

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Why You Will Love Working Here

• You will have a visible leadership seat and the ability to directly influence company growth.
• You will be trusted to build strategy, elevate the brand, and support measurable business development outcomes.
• You will work with a collaborative leadership team that values accountability, creativity, and practical execution.
• You will help position the company for long-term growth in the Alaska construction market and beyond.
• You will receive strong benefits, bonus potential, retirement contributions, PTO, paid holidays, and relocation support for the right fit.

JPC-1116

Benefits:

• Dental insurance
• Paid time off
• Relocation assistance
• Retirement plan
• Vision insurance