VSL Marketing Manager - Meta Advertising & Client Strategy

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VSL Marketing Manager / VSL Specialist in United States.

This role is an exciting opportunity for a performance-driven marketing professional who thrives at the intersection of paid media, client strategy, and persuasive storytelling. You will manage high-impact campaigns focused on lead generation and appointment booking, helping clients scale through advanced video sales letter (VSL) strategies and Meta advertising. Working in a fast-paced and growth-oriented environment, you’ll take ownership of client success from campaign ideation to optimization and reporting. The position combines strategic thinking with hands-on execution, offering the chance to collaborate across creative, technical, and operational functions. Ideal candidates are proactive, data-driven, and confident in managing client relationships while delivering measurable performance outcomes. If you enjoy building scalable marketing systems and driving tangible business growth, this role offers strong visibility and long-term impact.

Accountabilities

• Own and manage a portfolio of client accounts, serving as the primary strategic and operational point of contact.
• Lead bi-weekly client meetings to review campaign performance, communicate recommendations, and align on business objectives.
• Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment-setting performance.
• Develop compelling ad copy, hooks, messaging frameworks, and VSL scripts tailored to high-ticket financial services audiences.
• Monitor campaign KPIs daily, adjusting targeting, creative strategies, and bid management to achieve performance goals.
• Collaborate with creative teams and video editors to produce effective marketing assets and optimize campaign messaging.
• Configure and maintain technical integrations, including tracking pixels, automation workflows, lead routing systems, and scheduling tools.
• Troubleshoot campaign and platform issues while proactively identifying opportunities for improvement and scaling.
  
  

Requirements

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• 5+ years of experience in paid media and performance marketing, with strong expertise in Meta advertising platforms.
• Proven success managing multiple client accounts and consistently achieving campaign performance and retention goals.
• Strong copywriting and storytelling abilities, particularly in VSL development and conversion-focused advertising.
• Experience with conversion tracking, marketing automation tools, and technical campaign setup processes.
• Familiarity with appointment-setting funnels, lead generation campaigns, and high-ticket sales environments.
• Experience within financial services or similar regulated industries is considered a strong advantage.
• Comfortable using AI-powered tools to enhance creative workflows and campaign efficiency.
• Excellent communication and relationship-building skills with the ability to explain complex performance metrics to non-technical stakeholders.
• Highly organized, proactive, detail-oriented, and capable of balancing strategic thinking with execution.
  
  

Benefits

• Competitive compensation package with performance-based bonus opportunities
• Fully remote work environment

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• Flexible work schedule
• Paid time off including vacation, sick leave, and public holidays
• Ongoing training and professional development support
• Opportunity to work on high-growth campaigns and impactful client projects
• Collaborative and entrepreneurial team culture
• Exposure to advanced marketing strategies, automation tools, and AI-enhanced workflows.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.