Freelance Brand Designer for SaaS Product Visual Identity

Join an exciting opportunity to shape the visual identity of a new SaaS product targeting a global audience. This freelance role is ideal for a creative brand designer who excels at crafting modern, premium, and minimalist branding for tech startups. You will be responsible for developing a cohesive visual identity that communicates trust and professionalism, ensuring the brand stands out across digital platforms. The project requires the delivery of original logo concepts, a comprehensive brand style guide, app icon, splash screen designs, social media templates, and hero visuals for marketing. The preferred design approach is clean, scalable, and effective on both web and mobile. The timeline includes initial concepts within 7-10 days and full delivery in 3-4 weeks, with two rounds of revisions. This is a fully remote, freelance position with the potential for ongoing work on future marketing assets.

Deliverables

• Multiple original logo concepts, including color and black/white variants
• Comprehensive brand style guide (color palette, typography, icon system, usage guidelines)
• App icon and splash screen designs
• Social media kit with post templates for Instagram, LinkedIn, and X
• Hero marketing visuals for website and ads
• All design files delivered in Figma (preferred) or compatible formats
• Two rounds of revisions included

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• Timely delivery of initial concepts and final assets
  
  

Requirements

• Proven experience in brand design, especially for tech startups or SaaS products
• Strong portfolio showcasing modern, minimalist, and scalable visual identities
• Proficiency in Figma; familiarity with other design tools is a plus
• Ability to create cohesive branding across digital and mobile platforms
• Excellent communication skills and responsiveness to feedback

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• Ability to meet deadlines and manage project timelines independently
• Availability for remote collaboration and potential ongoing projects
• Open to applicants worldwide
  
  

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