Content and Channel Strategy Lead, Real Estate Marketing

Description

Team:Ramsey Trusted Real Estate

Location:Franklin, TN - on-site, relocation assistance available, flexible schedules available

Salary:Range depends on skill level and overall experience, plus benefits

A Little Bit About Us:You might know us from our founder and CEO, Dave Ramsey, who’s given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good.

Our Mission:Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

Here’s a Taste of Our Benefits:

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA

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• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!
  
  

Where and How You’d Work:

Ramsey Solutions Headquarters is located just outside of Nashville in Franklin, Tennessee. We value our strong, unified company culture because we believe the best work is done together. That’s why all of our team members work on-site under the same roof. But work-life balance is also important to us, so we offer flexible work schedules to take the stress out of appointments, family obligations and other needs that may pop up.

What You’d Do in This Role:

You are responsible for driving a world-class content and channel strategy that supports Ramsey’s transition from a leads-based business to a referral-driven model. You will grow and optimize owned channels across digital platforms, equip squads to solve meaningful customer problems, and deliver cohesive marketing strategies that guide customers through the Ramsey Way of buying and selling homes.

You will lead the development and execution of a comprehensive real estate content strategy across blog, podcast, video, social media, email, SEO, and other owned channels while ensuring alignment across Ramsey brands and platforms.

You will build and manage a cross-channel content calendar that balances campaign priorities with evergreen content, establish clear KPIs for each channel, and drive continuous optimization through data and experimentation. You will also lead efforts to grow non-paid channel performance, reduce reliance on paid media, and increase engagement, reach, and attributed revenue.

As a business-oriented marketing leader, you will align marketing strategy with business objectives, collaborate with product and key stakeholders, and ensure marketing insights influence product direction. You will mentor and develop team members, identify gaps in tools or processes, and build a high-performing, aligned team focused on delivering results.

You’re Probably a Match If:

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• You have 6+ years of experience in content marketing, digital marketing, or channel strategy
• You have a proven track record of growing owned media channels and reducing dependency on paid acquisition
• You are highly analytical and comfortable using data to inform strategy, optimize performance, and drive decisions
• You have experience leading a team and collaborating with product, creative, and platform partners
• You have experience coaching and developing marketing team members
• You have strong instincts in content strategy, storytelling, and audience engagement across multiple formats
• You are comfortable navigating and learning changing digital platforms, content trends and AI tools and platforms
  
  

What Winning Looks Like:

• Ramsey becomes the go-to destination for real estate content

Interested in relocating to United State? Check out our comprehensive Relocation Jobs in United State page with detailed relocation packages and benefits.

• Owned channels consistently grow in impressions, engagement, nurturing and conversion, driving measurable business impact
• Non-paid channels generate increasing attributed revenue, reducing reliance on paid media over time
• A clear, effective content strategy is executed across blog articles, video, social, email, SEO, podcast and other owned platforms
• Teams operate with clarity, fierce ownership and alignment to business goals, consistently delivering high-quality work
• Content is continuously optimized through testing, experimentation, and performance insights
• Marketing plays a direct, measurable role in business outcomes and influences product strategy and direction
• Team members are developed, aligned, and equipped to execute at a high level across functions
  
  

Other Stuff to Know:

We’re looking for people who are passionate about our mission. This isn’t just a J-O-B. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards . . . like, for real. Some of us are still fighting our way out of debt, but we aren’t going back. If you don’t know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content.

If Ramsey Solutions sounds like a workplace where you can get excited about Mondays, apply today. We can’t wait to hear from you!

EOE, including disability/vets